Market Development Representative

2 days ago

Mumbai, India TraceLink Full time
TraceLink is looking for experienced Market Development Representatives to join our Mumbai -based team in India.
As a MDR you will work together with our global Business Management, Commercial Operations, and Sales team members to intensely research companies, qualify and mature TraceLink’s inbound & outbound leads, and diligently engage prospects in order to organize meetings with Sales and Account Managers.
Responsibilities
Gather market intelligence and deeply research customer and prospect accounts through public and private data sources
Qualify and score inbound leads to identify and prioritize key companies & personas for maximum campaign effectiveness
Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness
Develop personalized strategies for using email, social media, and other channels to engage prospects to increase engagement rates
Quickly follow up on marketing campaigns to create and maintain account intelligence briefs for Sales and Account Managers to prepare them for prospect and customer meetings
Leverage teammates (Managers, and Sales & AMs) to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities
Work with partners including Finance, Marketing & Sales Operations, and Business Management to enrich, cleanse and triage account data
Engage with functions such as Business Management, Marketing, and Sales to understand business priorities
Document activity in Salesforce and report qualitative and quantitative results on a weekly basis
Qualifications
2-6 years experience in Market Development, Business Development, or similar roles
Ability to effectively research, qualify, and react to leads and business opportunities
BA/BS or equivalent graduation education.
Experience with Salesforce.com, Marketo, or similar applications
Excellent knowledge of MS Office (Outlook, Word, PowerPoint, and Excel).
Precise, professional communication style through both written and verbal channels
Professional, empathetic manner capable of managing time and prioritizing tasks effectively with autonomy
Proven experience working closely with cross-functional teams
Ability to work in a fast-paced international start-up environment

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