Marketo - Marketing Automation Specialist
4 weeks ago
INTRODUCTION:
University of the People (UoPeople) is the first non-profit, tuition-free, American, accredited, 100% online university. Today, UoPeople has over 137,000 students enrolled from more than 200 countries and territories, including 16,500 students who are refugees. Currently accredited by the DEAC, UoPeople is also a candidate for WSCUC accreditation.
We believe that higher education is a basic human right and that it can transform not only the lives of students, but also their families' lives, their communities, their nations, and, by extension, the world. See President Reshef’s TED talk when he announced the founding of the University.( TED talk )
UoPeople is an innovative university, and we welcome team members who bring creativity and innovation to their roles. We’re a fast-paced organization with remote teams all around the globe. If you’re a self-starter who wants to succeed alongside a passionate team, we’d love to hear from you
UoPeople is supported by the generosity of individuals and foundations, including the Gates, Hewlett, Ford Foundations, Foundation Hoffmann, and others. The University has been covered by the New York Times, BBC, NPR, Times Higher Education, US News and World Report, and more. President Reshef’s TED Talk and Nas Daily interview about the University have 30 million views combined.
REPORTS TO: Sr. Marketing Automation Manager
GENERAL PURPOSE:
University of the People, the world’s first tuition-free online American university, is looking for an experienced Marketing Automation Specialist with a strong Marketo background to take our lifecycle marketing to the next level.
Reporting to the Sr. Marketing Automation Manager, you will use passion for marketing automation to optimize and scale our highly personalized lifecycle efforts. You’ll lead the strategy, execution, and optimization of various types of campaigns, initiate process improvements, and manage complex marketing automation projects.
An ideal candidate embraces a customer-first approach, data oriented, and possesses an expert level understanding of segmentation and marketing automation.
ESSENTIAL FUNCTIONS/RESPONSIBILITIES:
- Collaborate with cross-functional teams to design, build, test, and optimize multi-channel lifecycle campaigns using Marketo.- Monitor and manage segmentation to drive high-quality leads through the funnel, improve engagement, and maximize conversions.- Create and optimize persona-based nurture programs to engage and convert applicants.- Create and execute optimization strategies, including A/B testing and conversion rate optimization.- Proactively identify gaps and needed improvements in marketing automation programs.- Ensure data hygiene and quality within the marketing automation platform.- Create and maintain processes and procedures documentation.- Stay current with Marketo’s best practices, new releases, and industry trends to drive innovation and efficiency.
QUALIFICATIONS:
- 5+ years of marketing automation experience in Marketo. Marketo certifications are a big advantage.- Expert knowledge of campaign architecture and management.- Proven experience building and optimizing complex nurture programs in Marketo- Proven experience creating and managing segments, personalized strategies, and multi-channel campaigns.- Hands-on experience with Marketo reporting and creating actionable insights. Knowledge of other analytics platforms such as Google Analytics and PowerBI is a plus.- Excellent HTML/CSS skills- Excellent written and verbal communication skills.- Experience working with cross-functional teams and across departments- Strong project management skills- Proficiency with the Microsoft Office suite, especially Excel.
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