Digital Marketing Manager

Digital Marketing Manager - Beauty & Personal Care Ravalli + Co | Hybrid Work Environment | Competitive CompensationAbout Ravalli + Co Ravalli + Co is an innovative beauty and personal care company based out of India, committed to developing premium, science-backed products that transform lives. We're launching our flagship Hair Serum and Cream products, with an exciting pipeline of hair care and skin care innovations planned for the coming quarters. Join us at the ground level of building a revolutionary beauty brand.Position Overview We are seeking a dynamic Digital Marketing Manager to lead our digital marketing strategy and execution as we launch our product portfolio. This is a unique opportunity to shape the digital presence of an emerging beauty brand from inception, working with cutting-edge products in the rapidly growing hair and skin care market.Position: Digital Marketing ManagerDepartment: MarketingReports To: Chief Marketing Officer / CEOWork Arrangement: Hybrid (Flexible remote and office combination)Compensation: Highly competitive package commensurate with experienceKey ResponsibilitiesDigital Strategy & Brand Building Develop and execute comprehensive digital marketing strategies for Hair Serum, Cream, and upcoming product launchesBuild and manage Ravalli + Co's digital brand presence across all online channelsCreate and implement go-to-market strategies for new product launchesEstablish brand positioning and messaging that resonates with target demographicsPerformance Marketing & Growth Manage and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, YouTube, and emerging platformsDrive customer acquisition through data-driven performance marketing strategiesImplement conversion rate optimization (CRO) strategies to maximize ROIDevelop and execute email marketing campaigns and automation sequencesContent Strategy & Creation Oversee content strategy across social media platforms, website, and digital campaignsCollaborate with creative teams to develop compelling visual and video contentManage influencer partnerships and affiliate marketing programsCreate educational content around hair care and skin care benefitsAnalytics & Optimization Monitor, analyze, and report on digital marketing performance metricsUse data insights to optimize campaigns and improve customer acquisition costsImplement tracking and attribution systems across all digital touchpointsConduct A/B testing to continuously improve campaign performanceE-commerce & Digital Ecosystem Optimize website user experience and conversion funnelsManage relationships with digital agencies, technology vendors, and platform partnersStay current with beauty industry trends, competitor activities, and emerging marketing technologiesDevelop customer retention and loyalty programsRequired QualificationsExperience & Background 5+ years of digital marketing experience in beauty, cosmetics, personal care, or related consumer goods industriesProven track record of launching and scaling beauty/wellness products in competitive marketsHands-on experience with direct-to-consumer (D2C) marketing strategies and e-commerce platformsTechnical Skills Platform Expertise: Advanced proficiency in Google Ads, Facebook Business Manager, Instagram, YouTube, TikTok, and PinterestAnalytics Tools: Google Analytics, Facebook Analytics, conversion tracking, attribution modelingMarketing Technology: Email marketing platforms (Klaviyo, Mailchimp), CRM systems, marketing automationE-commerce Platforms: Shopify, WooCommerce, or similar platformsDesign Tools: Basic proficiency in Canva, Adobe Creative Suite, or equivalent design softwareIndustry Knowledge Beauty Industry Insight: Deep understanding of beauty consumer behavior, seasonal trends, and product lifecycle managementRegulatory Awareness: Knowledge of beauty industry regulations, claims substantiation, and advertising complianceInfluencer Marketing: Experience with beauty influencer partnerships, micro-influencer campaigns, and content creator collaborationsPreferred QualificationsAdvanced Experience Leadership Experience: Previous experience managing marketing teams or agenciesInternational Markets: Experience with global or multi-regional beauty marketing campaignsOmnichannel Strategy: Experience integrating digital marketing with retail and offline channelsStartup Environment: Previous experience in startup or high-growth company environmentsSpecialized Skills Performance Marketing: Advanced knowledge of attribution modeling, customer lifetime value optimization, and sophisticated funnel analysisVideo Marketing: Experience with video content strategy, YouTube marketing, and emerging video platformsPR & Communications: Understanding of beauty PR, product launches, and crisis communicationsData Science: Familiarity with advanced analytics, customer segmentation, and predictive modelingWhat We OfferCompensation & Benefits Competitive Base Salary: Market-leading compensation with no salary constraints for the right candidatePerformance Bonuses: Generous incentive structure tied to marketing performance and company growthEquity Participation: Stock options in a high-growth beauty startupComprehensive Benefits: Health, dental, vision insurance, and wellness programsProfessional Growth Leadership Opportunity: Shape the marketing function of a rapidly growing beauty brandIndustry Access: Work with leading beauty industry suppliers, influencers, and retail partnersLearning & Development: Budget for conferences, courses, and professional developmentFlexible Environment: Hybrid work arrangement with modern office space and remote work flexibilityCompany Culture Innovation-Driven: Work with cutting-edge beauty formulations and marketing technologiesResults-Oriented: Performance-based culture that rewards achievement and creativityCollaborative: Cross-functional teamwork with product development, sales, and operationsMission-Focused: Contribute to products that genuinely improve people's confidence and well-beingApplication ProcessHow to Apply Please submit the following materials:Resume/CV highlighting relevant beauty industry experiencePortfolio/Case Studies showcasing successful beauty/cosmetics campaigns you've ledReferences from previous beauty industry roles (optional but preferred)Selection Process Initial Review: Application screening and portfolio evaluationPhone Interview: Preliminary discussion with hiring managerCase Study Presentation: Present a digital marketing strategy for our Hair Serum launchFinal Interviews: Meet with leadership team and key stakeholdersContact Information Applications: Line: "Digital Marketing ManagerQuestions: For inquiries about this role, please contact our talent teamJoin us in building the next generation of beauty products that combine scientific innovation with digital-first marketing excellence. Your expertise could be the key to Ravalli + Co becoming a household name in beauty and personal care. We are part of 25 year old Gencor Pacific with presence in different countries.