Campaign Manager

1 month ago


uttar pradesh, India Credgenics Full time
About Credgenics:
Credgenics is India’s first-of-its-kind NPA resolution platform backed by credible investors including Accel Partners and Titan Capital. We work with financial institutions, Banks, NBFCs and digital lending firms to improve the efficiency of their collection using technology, automation intelligence, and optimal legal routes to facilitate the resolution of stressed assets. With all major banks and NBFCs as our clients, our SaaS-based collections platform helps them efficiently improve their NPA, geographic reach, and customer experience.
Job Description:
Own and manage Collections portfolios for campaigning across digital channels
Deep understanding of Analytics tools, insight generation & attribution models best aligned with the channel strategy.
Own complete P&L of the *customer portfolio*, strategy for *collections performance*
Create and manage customer journeys, and strategies, and leverage campaigns to deliver on business objectives
Interact with clients and close deals on the platforms with a willingness to gain the basic knowledge of the bank's lending products domain
Help take forward the product roadmap with an understanding of UI/UX domain
Work closely with cross-functional teams in the formulation and execution of plans, identify areas of improvement, and implement effective solutions
Has managed a 5-member team
Ensure regular MIS updates to clients and key internal stakeholders
Manage multiple partner relationships, new vendor discovery & onboardings, and associated projects.
Key Experience Required:
Should have 3+ years of experience in operations, collections, or digital marketing
Proficient in Excel. Python/Java/Tableau/Power BI experience is optionally preferred.
Content creation skills
Excellent communication and organizational skills, able to manage high-stakes banking client relationships.
Comprehensive understanding of Start-up culture and digital properties
High analytical & problem-solving ability
Hands-on approach for executing experiments and setting processes
Hustler with a go-getter attitude
Ability to work in dynamic environment with changing goal posts and responsibilities
High levels of motivation, energy & drive to ensure relevant goals are achieved
We offer an innovative, fast-paced, and entrepreneurial work environment where you’ll beat the center of leading change by leveraging technology and creating a boundless impact in the FinTech ecosystem.

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