Marketing associate

21 hours ago

Delhi, India Amrutam Full time

Job DescriptionAbout UsAmrutam is a pioneering Ayurvedic lifestyle and wellness platform that blends the ancient wisdom of Ayurveda with the convenience of modern technology. Founded with a vision to make holistic health accessible and trustworthy, Amrutam offers a range of authentic Ayurvedic products and services – from doctor consultations to wellness content – all in one place.Job DetailsBase Location :-GwaliorDepartment:-MarketingWorking Mode :-OnsiteExperience :-2 to 4 years (mandatory)Qualification :- Bachelor’s degree in Marketing, Business, or a related fieldReporting :-Marketing ManagerCTC :- As per market standardLevel :-EntryKey Responsibilities1. Campaign Execution & Growth· Plan, execute, and optimize marketing campaigns across digital platforms (Meta, Google, You Tube, and more).· Collaborate with design and content teams to produce creatives, copy, and storytelling for campaigns.· Monitor campaign performance and provide actionable insights to improve ROI.2. Social Media & Community Engagement· Manage day-to-day engagement and growth across Amrutam’s social platforms (Instagram, Linked In, You Tube, etc.).· Conceptualize and execute campaigns aligned with cultural moments, trends, and brand storytelling.· Engage and grow Amrutam’s community through polls, quizzes, and interactive formats.3. Influencer & Partnerships· Identify, onboard, and manage influencer/creator collaborations.· Track performance of barter and paid campaigns, ensuring ROI and long-term relationships.· Support in PR activities, partnerships, and cross-brand collaborations.4. CRM & Retention Marketing· Support execution of Whats App, email, and SMS campaigns to drive engagement and repeat purchases.· Coordinate with product/CRM teams to run loyalty, referral, and festive campaigns.· Track retention, repeat order rate, and engagement metrics.5. Analytics & Reporting· Monitor key KPIs (engagement, traffic, conversion, ROAS, retention).· Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to measure effectiveness.· Share weekly/monthly performance reports with actionable recommendation 5. Analytics & Reporting· Monitor key KPIs (engagement, traffic, conversion, ROAS, retention).· Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to measure effectiveness.· Share weekly/monthly performance reports with actionable recommendations.Skill Requirements1. 2–4 years of experience in digital marketing, brand marketing, or D2 C/e-commerce marketing.2. Hands-on experience with social media marketing, content creation, and campaign execution.3. Familiarity with digital ads (Meta, Google) and analytics tools.4. Creative mindset with a data-driven approach to testing and optimization.5. Strong communication and collaboration skills.6. Passion for Ayurveda, wellness, and consumer-first marketing is a plus. Knowledge of SEO, SEM, and conversion rate optimization is a plus.Required Technical Knowledge1.Must-have familiarity : Meta Ads, Google Ads, Google Analytics, Email/Whats App marketing platforms (Klaviyo, Mailchimp, Kwik Engage, or similar).

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