Growth Marketing

2 days ago

Bangalore Division, India Michael Page Full time

- Work with one of the largest CPaaS companies HQ'ed in India - Work directly along with a veteran marketing leader About Our Client The client is a fast-growing B2B SaaS company focused on providing communication and developer-first solutions. They operate in the cloud communications space with products designed to empower businesses through seamless customer engagement, often leveraging CPaaS (Communications Platform as a Service) or related technologies. The company emphasizes a product-led growth (PLG) approach, driving adoption through freemium or trial models. They have a strong developer community focus, running initiatives like hackathons and developer campaigns to boost API adoption and technical engagement. The company values data-driven decision-making, experimentation, and innovation, integrating advanced analytics and AI tools to optimize marketing performance and accelerate revenue growth. Job Description Own the entire customer lifecycle from sign-up to revenue conversion, including trial activation and deposit. Drive user adoption and retention by growing monthly active users (MAUs). Develop and execute product-led growth (PLG) campaigns to boost trial adoption and self-serve conversions. Optimize funnels to maximize deposit value and long-term customer revenue. Manage and optimize paid acquisition campaigns across Google Ads, LinkedIn, and other performance channels. Design and run email nurture workflows using marketing automation tools to increase activation and conversion rates. Explore and test new channels and strategies for lead and user growth. Lead developer marketing initiatives such as hackathons and community programs to enhance product adoption among technical audiences. Collaborate with product and engineering teams to promote developer-focused content, APIs, and documentation. Track and analyze funnel metrics using tools like Looker Studio and Salesforce to measure performance and growth. Produce clear, outcome-focused reports on pipeline contribution, customer acquisition cost (CAC), lifetime value (LTV), and web-to-revenue impact. Leverage AI-driven tools to experiment with, personalize, and improve campaign effectiveness. The Successful Applicant 5-8 years of experience in B2B SaaS growth marketing and demand generation. Proven track record owning the full funnel: traffic → trial → activation → deposit → revenue. Hands-on, builder mentality with strong execution skills in paid and lifecycle marketing. Expertise in paid acquisition (Google Ads, LinkedIn) and marketing automation (Pardot). Strong analytical skills with proficiency in Salesforce, Looker Studio, and data-driven decision making. Experience running developer-focused growth initiatives such as hackathons and community programs. Collaborative approach working with product and engineering teams to amplify developer content. Familiarity with AI tools for campaign experimentation, personalization, and optimization. Self-starter with the ability to design, experiment, and scale growth motions from scratch. Focused on key success metrics: conversion rates, revenue growth, user adoption, and CAC efficiency.

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