Senior Executive/ Asst. Manager/ Manager– Business Marketing

1 week ago


Bengaluru, India L&T Technology Services Full time
This is a business marketing role responsible for all marketing activities of the BUThe candidate must have innate understanding of marketing and technology, with an aptitude for translating them into business and market narrative.End-to-end management of Business Unit Marketing planning and activations, Industry events, Client Visits, Content & multi-touchpoint campaignsWork closely with stakeholders from Sales, Delivery, Subject matter experts, vendors and other external & internal stakeholders, with complete ownership of marketing initiatives for the unitOwn the overall content & collateral plan, creation, development, updates and content performance analysis for the unitDevelop the comprehensive go-to-market strategy, marketing & communication plans for the BU and execute itOwn market research, brand building, market positioning, deal support and sales enablement for the industry groupOwn the Account Based Marketing, digital marketing, thought leadership, and social media initiatives for the industry groupProject planning & Marketing Program management, track execution across teams, report status, and manage budgetAnalyse data, gain insights, course correct, and continuously improve processes to deliver improved quantitative and qualitative results

Requisites:2-10 years of IT/Technology services business marketing experienceB. Tech + MBA (Marketing/Sales, General Management, IT)Working knowledge or direct experience in Technology, IT or ER&D industryExcellent written and oral communication skillsProven stakeholder management and marketing programs management skillsExperience in building multi-channel integrated marketing programs and all relevant forms of content and collaterals to target clients and segmentsMarketing technology and automation enthusiastHigh energy self-starter, passionate and a team-player



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