Digital Engagement Strategist

2 days ago

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About The Wedding Company The Wedding Company is redefining how India plans weddings. We are a one-stop destination for stress-free, personalized, and high-quality wedding planning. From finding the perfect venue to booking decorators, photographers, makeup artists, caterers, and more—our tech-enabled platform allows couples to plan their wedding online, from anywhere in the world. In just 18 months, we’ve: Raised $1M in seed funding Achieved $10M in annual GMV Built a curated network of 2,000+ trusted vendors across India & Thailand Operated profitably while serving weddings worth ₹10 lakh to ₹5 crore Operating in a $130B market (4% of India’s GDP) , we’re on a mission to build the first truly scalable wedding planning brand in India About the Role As our Social Media Manager, you will be responsible for shaping our brand’s voice, driving content strategy, and leading creative storytelling across digital platforms. This role requires a mix of strategic thinking, engaging storytelling, and a deep understanding of audience behavior. You will plan campaigns, craft compelling narratives, and ensure our brand resonates with couples and families who dream big. You will play a key role in transforming a brand from emerging to a household name. Key Responsibilities Plan and implement organic social media strategies aligned with brand guidelines and goals. Plan and execute content calendars, posting consistently across all social media platforms. Create engaging campaigns that balance trending formats with consistent brand storytelling. Plan and manage influencer collaborations to boost engagement and expand brand awareness. Track reach, engagement, and other key metrics for content and influencer initiatives, and use the insights to refine strategies for maximum growth and engagement. For all of the above, collaborate with internal teams (design, content, product, category) to ensure seamless planning and execution. Requirements 3 to 5 years of experience in social media (agency preferred). Has experience managing multiple brands in an agency setting or driving growth for a single brand in-house. Strong skills in content planning and storytelling. Hands-on experience with content creation tools and scheduling platforms (e.G., Canva, Meta Business Suite, Hootsuite, Buffer). Knowledge of analytics tools (Instagram Insights, LinkedIn Analytics, Google Analytics). Creative thinker with adaptability across industries. Excellent storytelling, communication, and presentation skills.

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