Head Of Digital Marketing
2 weeks ago
Head of Digital Marketing Job Description
We are looking for a Head of Digital Marketing who will be responsible for
developing, implementing, and managing our digital marketing strategy. The goal is
to maximize our online presence and lead-generation activities in order to convert
more visitors into customers and grow our brand awareness.
Duties & Responsibilities
Develop and execute the digital marketing strategy for the company, across
all channels including website, social media, email, paid advertising, and SEO
Oversee the creation and curation of engaging content for our digital
channels, working with internal teams and external agencies
Analyse data and insights to inform decision-making and optimize
campaigns in real-time
Stay up-to-date on the latest digital marketing trends and technologies, and
identify opportunities for innovation within the team
Manage and develop a team of digital marketing specialists, setting
objectives and providing feedback/direction
Develop and maintain relationships with key industry partners and
influencers
Represent the company at relevant conferences and events
Monitor competitor activity and benchmark against them
Achieve agreed-upon KPIs and targets set by upper management
Required Skills and Qualifications
10+ years in a leadership role in marketing, with at least 7 years in digital
marketing
Proven track record of developing and executing successful digital marketing
campaigns
Experience managing a team of marketing professionals
In-depth knowledge of all aspects of digital marketing, including SEO, social
media, email marketing, and lead generation
Strong analytical skills and experience using data to drive marketing
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