Head of Digital Marketing

3 weeks ago

Ahmedabad, India Litmus Branding Full time

Overview:


As the Digital Marketing Head, you will lead and execute all digital marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels to reach and engage target audiences effectively.


Key Responsibilities:


Strategy Development:

  • Develop and implement digital marketing strategies aligned with overall business objectives.
  • Conduct market research and competitor analysis to identify opportunities for growth.
  • Define target audience segments and tailor marketing strategies accordingly.


Campaign Management:

  • Plan, execute, and optimize digital marketing campaigns across channels such as PPC, SEO, email, social media, and display advertising.
  • Monitor campaign performance metrics and adjust strategies to improve ROI.
  • Collaborate with creative teams to develop compelling campaign assets and messaging.


Website and Content Management:

  • Oversee the development and maintenance of the company website, ensuring it is optimized for SEO and user experience.
  • Develop content strategies to support marketing initiatives, including blog posts, whitepapers, videos, and infographics.
  • Implement content marketing best practices to drive organic traffic and engagement.


Social Media Management:

  • Develop social media strategies to increase brand awareness, engagement, and followership.
  • Create and curate content for social media platforms, maintaining a consistent brand voice and tone.
  • Monitor social media channels for trends and opportunities, engaging with the audience as needed.


Analytics and Reporting:

  • Utilize analytics tools to track and analyze key performance metrics across all digital marketing channels.
  • Generate regular reports to evaluate campaign effectiveness and provide insights for optimization.
  • Make data-driven recommendations to improve marketing strategies and achieve business goals.


Team Leadership and Development:

  • Lead a team of digital marketing professionals, providing guidance, mentorship, and support.
  • Foster a collaborative and innovative work environment, encouraging creativity and professional growth.
  • Conduct regular performance evaluations and identify opportunities for skills development.


Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
  • Proven experience (X years) in digital marketing, with a focus on strategy development and execution.
  • In-depth knowledge of digital marketing channels, tools, and best practices.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent communication and leadership skills, with the ability to inspire and motivate teams.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.
  • Experience working in a fast-paced, dynamic environment with tight deadlines and changing priorities.



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