Email Marketing Specialist

1 week ago

Bengaluru, India DemandNXT Full time

Role Overview:


Email Marketing Specialist Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to generate leads for the business.


Duties and Responsibilities:

  • Manage and build an overall email marketing strategy
  • Create and design various CTAs and email templates, email lists, and campaigns
  • Determine email marketing KPIs
  • Create smart email lists and Increase email subscriptions
  • Segment lists based on behaviors like past email engagement and website interactions
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
  • Should manage B2B (business-to-business) integrated marketing campaigns to acquire and retain customers.
  • Should manage the procedure, implementation, tracking, and measurement of marketing campaigns.
  • Should be Working within a budget and reporting any overspending.
  • Should be able to deliver regular reports of campaign results, including web analysis and evaluation of KPIs.
  • Maintain regular measurement of the ROI of campaigns.
  • Write, edit, and proofread copy for promotional materials within marketing campaigns.
  • Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels.


Work experience/Skill Sets/Competencies :


  • Hands-on experience in marketing automation platforms
  • Proven experience building email marketing campaigns.
  • Knowledgeable in Google Analytics, HTML/CSS, A/B Testing, and other CMS.
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools (Hubspot, SendGrid, MailChimp, SendinBlue, etc.)
  • Excellent written communication skills.
  • Strong project management skills and exceptional attention to detail.
  • Strong writing skills that attract customers and/or clients
  • Ability to work under tight deadlines
  • 1-3 years of experience producing and publishing email
  • An ability to multitask and move fast while paying close attention to detail
  • Strong communication skills within a fast-moving company environment

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