Marketing Executive

2 weeks ago


Bangalore City, India Kapiva Full time

About RoleThe primary scope of this role would be to support brand building efforts on the various solution-area(s) under the Kapiva portfolio of products. The role covers creative thinking, data analysis & executional support to help the brand achieve its business targets. Job responsibilities:Project management of task items basis the strategic objectives for the solution area(s) Market Understanding: Understanding of the TG, their trigger & barriers; competitive landscape, etc New Products Development (NPD): Helping in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc Communication Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc Data Analytics: Actively driving measurement & learnings for various marketing initiatives Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors Other activities required to support portfolio management, sales support, customer service, etc to drive product/therapy success.Location: Bangalore What we are looking for: - Bachelor's degree in Communication, business administration, or related field. - ~0-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing - Highly motivated & Self-driven, enthusiastic team player - Ability to manage multiple projects simultaneously - Passionate about building a consumer brand



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