Associate Manager
2 weeks ago
PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.
Note: The job is open for Gurgaon location only and 5 days working from the office
About the Role –
The Programmatic Associate is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation. The Programmatic Associate is responsible for identifying and implementing optimizations as approved by senior team members and clients.
He/she/they provide(s) input in the construction of client decks and status documentation. This is a role requiring 3+ years of experience in programmatic or social media. This is a team dedicated to supporting new ideas, innovation that strongly values personal and professional growth and development and mentorship.
Responsibilities :
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
Maintain and organize campaign-specific materials in team’s shared document repository
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Assist in the development of client-facing campaign performance reports
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
Traffic campaign tags into ad exchange environments
Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
3+ years of experience within programmatic(DV360 and TTD)
Understanding of traditional and interactive media planning elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics, organizational, and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
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