Digital Marketing Specialist
3 weeks ago
Location : Navi MumbaiSalary : Upto 6.0 lpaWork Mode : OnsiteWorking Time : 10 to 6Working Days : Monday to Friday (Office) | All Saturday (WFH)
Responsibilities:
Develop and implement comprehensive digital marketing strategies to generate organic & paid leads and drive customer acquisition.Conduct market research to identify potential target audiences and develop customer profiles.Optimize digital marketing channels, including search engine marketing (SEM), social media advertising, email marketing, and content marketing, to generate leads.Create and manage effective digital advertising campaigns across various platforms such as Google, Facebook, Instagram &
to reach the target audience and drive lead generation.Monitor and analyse campaign performance data and make data-driven decisions to optimise campaigns and maximise lead generation.Utilise marketing automation tools and CRM systems to track, manage, and report on leads and their progression through the sales funnel.Minimum of 1year of experience with a good understanding of WordPress, websites, and CMS platforms
Requirements:
Prior experience in lead generation through PPC channelsIn-depth knowledge of digital marketing channels and strategies, including SEM, social media advertising, email marketing, and content marketing.Strong knowledge of lead generation techniques, including email marketing, social media prospecting, and other relevant strategies.Attention to Detail with Exceptional organisational and time management skills, with the ability to multitask and prioritise tasks in a fast-paced environment.Hands-on experience with digital advertising platforms, such as Google AdWords, Facebook Ads,
Ads, etc.Strong analytical skills and the ability to interpret data and make data-driven decisions.Creative thinking and problem-solving abilities.Ability to work independently and manage multiple tasks simultaneously.
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