Brand Communication and Strategy Manager

2 weeks ago

Mumbai, India ACME SERVICES PRIVATE LIMITED Full time

Brand & Communication Strategy Development with Quality Stewardship

  • Co-develop brand positioning, communication frameworks, and content strategies in alignment with the brand vision.
  • Own the translation of strategy into creative briefs, messaging guidelines, and storytelling structures.
  • Review all communication assetsverbal and visualfor alignment, consistency, tone, accuracy, and strategic intent before deployment.
  • Act as the final filter for quality assurance, ensuring every brand output meets high creative and strategic standards.

Cross-functional Collaboration

  • Work closely with the brand team to shape communication that reflects strategic objectives.
  • Act as a bridge between the brand strategy and the creative execution process.
  • Deliver clear, structured briefs and provide continuous feedback to ensure the creative output meets strategic and brand goals.

Consistency Across Touchpoints

  • Ensure the brands messaging and visual identity remain consistent across all touchpointsdigital, print, social, spatial, and more.
  • Conduct internal QA checks across design and content to verify tonal, visual, and brand accuracy.
  • Maintain and enforce brand guidelines during asset development and rollout.

Communication Performance Monitoring

  • Track the effectiveness of communication initiatives and campaign performance.
  • Analyse engagement and outcome data to refine messaging and execution strategies.
  • Document learnings post-campaign to guide future brand communication improvements.

Research

  • Conduct research on category trends, audience preferences, and communication formats.
  • Integrate relevant observations and benchmarks to strengthen communication output and creative direction.

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