Digital Marketing Manager
2 weeks ago
We are currently seeking a talented and experienced Digital Marketing Manager tojoin our team at Otrix. As the Digital Marketing Manager you will be responsible for developing and executing digital marketing strategies to drive brand awareness customer engagement and online sales growth. You will work closely with crossfunctional teams to optimize our online presence enhance customer acquisition and implement innovative digital marketing campaigns. If you have a pion for the beauty industry a strong background in digital marketing and a proven track record of driving results we want to hear from you
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to achieve brand objectives and revenue goals
- Plan execute and optimize digital marketing campaigns across various channels including email marketing social media paid advertising SEO and content marketing
- Conduct market research and competitor ysis to identify trends and opportunities for growth
- Monitor and yze key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement
- Collaborate with the creative team to develop compelling and engaging content that aligns with brand messaging and target audience
- Stay uptodate with industry trends and best practices in digital marketing making recommendations for continuous improvement
- Manage and allocate digital marketing budgets effectively to maximize ROI
- Build and maintain strong relationships with external partners and agencies to support digital marketing initiatives
- Bachelors degree in Marketing Digital Marketing or a related field
- Proven experience as a Digital Marketing Manager or similar role within the beauty industry
- Strong understanding of digital marketing channels tools and techniques
- Demonstrated success in developing and implementing digital marketing strategies that drive results
- Proficiency in digital marketing platforms and ytics tools (e.g. Google ytics social media management tools)
- Solid knowledge of SEO SEM email marketing social media advertising and content marketing
- Excellent ytical and problemsolving ss with the ability to interpret data and make datadriven decisions
- Strong project management ss with the ability to multitask and meet deadlines in a fastpaced environment
- Excellent communication and interpersonal ss with the ability to collaborate effectively with crossfunctional teams
- Pion for the beauty industry and a keen eye for emerging trends and consumer behavior
- Selfmotivated proactive and able to work independently with minimal supervision
- Competitive salary package commensurate with experience and qualifications
- Performancebased incentives
- Professional development opportunities to enhance ss and knowledge
- Collaborative and inclusive work environment
- Opportunities for career growth and advancement within the company
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