Influencer Marketing Manager

4 weeks ago

Delhi, India Nestasia Full time
Nestasia is looking for an Influencer Marketing Manager who will identify new partnership opportunities, develop relationships with prominent influencers, and brainstorm creative and engaging content ideas for influencer campaigns targeting different social media platforms.

Nestasia aims to provide a very wide assortment of new and unique products to customers at affordable prices. The Influencer Marketing Manager has to monitor and manage brand value, processes and experience in the assigned space.

Duties and responsibilities:Overseeing the development and implementation of all influencer campaigns from ideation to executionOver the course of a campaign, ensuring-Outreach messages to recruit influencer partners-Support emails to answer questions from influencers-Reminders so that influencers meet the campaigns deadlines-Follow up emails thanking the influencer for their participating and letting them know next stepsSet up and track Key Performance Indicators (KPIs) to measure the campaign’s successServe as a liaison between our brand ambassadors/influencers and the marketing teamIdentify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaignsCultivate professional partnerships with existing contactsWork with the marketing and design team to post influencer content on social media platformsResearch market data and trends to establish best practices related to influencer campaignsGenerate and present reports on campaign performanceKeep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaignsAnnual budget tracking and planning, processing of invoicesReporting to the manager of daily operations with reports, analysis and measurement of campaigns and drafting post campaign report.

Desired Candidate Profile:Post Graduate in the relevant field from a B-School or Top MBA InstitutionExcellent communication and relationship-building skillsShould have attention to detailsShould have good work ethics and calm attitudeAbility to work with multiple stakeholders/ external agencies including creativeDigital media understanding, planning and evaluationStrong creative sensibilitiesHigh ownership and passionExperience working on multiple projects and managing tight timelinesPrior experience in leading influencer marketing campaignsThorough understanding of current social media and influencer marketing trendsProven experience in using social media platforms as marketing channels

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