Influencer Marketing Executive
2 weeks ago
Campaign Strategy: Develop innovative influencer marketing strategies aligned with brand objectives, target audience, and market trends.
Influencer Identification: Identify and recruit influencers who align with the brand's values, target demographics, and campaign goals.
Relationship Management: Cultivate and maintain strong relationships with influencers, acting as the primary point of contact and ensuring clear communication and collaboration throughout the campaign lifecycle.
Campaign Execution: Coordinate all aspects of influencer marketing campaigns, including content creation, scheduling, and promotion, to ensure seamless execution and maximize impact.
Content Collaboration: Collaborate with influencers to create authentic and engaging content that resonates with their audience while effectively communicating key brand messages.
Performance Monitoring: Track and analyze the performance of influencer marketing campaigns, leveraging data and insights to optimize strategies, improve ROI, and drive continuous improvement.
Budget Management: Manage influencer marketing budgets effectively, ensuring efficient allocation of resources and maximizing campaign ROI.
Compliance and Legal: Ensure all influencer partnerships and content comply with relevant regulations, guidelines, and brand standards.
Industry Research: Stay informed about industry trends, best practices, and emerging technologies in influencer marketing, identifying new opportunities for growth and innovation.
Reporting: Prepare comprehensive reports and presentations to communicate campaign results, insights, and recommendations to internal stakeholders.
Qualifications
Bachelor's degree in Marketing, Communications
Excellent communication skills
Experience in influencer marketing is preferred
Ability to analyze data and campaign performance
Proficiency in social media platforms
Self-motivated and results-oriented
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