Brand Communication and Marketing Executive

10 hours ago

Navi Mumbai, India Bazana! Full time
Job Title: Brand Communication and Marketing Executive
Company: Bazana Foods Pvt Ltd
Location: Turbhe
Qualifications & Experience:
 MBA in Marketing from a reputed college/university
 2 to 3 years of experience in the FMCG industry.
Must Haves:
 Proven experience in BTL activities, including events, exhibitions, and activations.
 Hands-on experience in agency and vendor management for marketing activities.
 Strong understanding of consumer insights to drive brand communication strategies.
 Ability to plan and execute campaigns to ensure on-ground visibility and brand reach.
 Excellent communication and interpersonal skills to coordinate with cross-functional teams.
 Proficiency in MS Office
Nice to Haves:
 Exposure to marketing analytical tools for performance tracking and reporting.
 Experience in trade marketing.
 Familiarity with digital and performance marketing strategies.
 Experience in market research and analyzing market trends.
 Involvement in new product development, from ideation to launch.
 Experience in branding, including packaging, positioning, and storytelling.
Role Requirements:
 Develop and implement brand communication strategies to drive awareness and sales.
 Collaborate with internal teams and external agencies to plan and execute BTL campaigns,
events, and exhibitions.
 Conduct consumer insight studies to align marketing activities with target audience needs.
 Manage relationships with agencies, vendors, and partners to deliver campaigns effectively
and within budget.
 Monitor and analyze campaign performance, ensuring ROI-driven execution.
 Coordinate trade marketing initiatives and assist in executing promotional activities in GT
and MT outlets.
 Support digital marketing/ecommerce team members to align online campaigns with overall
brand objectives.
 Conduct competitor analysis, market research, and identify growth opportunities.
 Assist in new product development, including market testing, positioning, and launch
strategies.
 Ensure brand guidelines are adhered to across all marketing channels and activities.
Skills Required:
 Strong project management and organizational skills.
 Ability to analyze data, consumer behavior, and market trends.
 Exceptional creativity and problem-solving skills.
 Ability to work in a fast-paced environment and handle multiple tasks efficiently.

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