Graphic Designer

7 days ago

NCR, India IMI Delhi Full time

About the Role:

  • Create visually engaging and brand-consistent design collaterals to support IMIs admissions and marketing campaigns.
  • This role involves editing, lay outing, and delivering digital and print assets on time, while collaborating with internal teams to maintain visual consistency and campaign alignment across platforms.

Key Responsibilities:

  • Design, edit, and deliver collaterals for marketing and admissions including social media posts, brochures, banners, presentations, and internal communications
  • Assist with content developed by campus teams by refining layout, color palette, font usage, and ensuring design alignment with IMIs branding guidelines
  • Ensure consistent visual style across all content formats, including performance marketing assets, print material, and organic social media creatives
  • Deliver design requests within defined internal SLAs, while ensuring high quality and attention to detail
  • Collaborate with the Copywriter & Social Media Manager to adapt messaging into compelling visuals across platforms
  • Coordinate with the Senior Manager Brand for approvals and creative feedback
  • Edit and adapt video assets, motion graphics, and reels using available footage or templates, where needed
  • Maintain a centralized library of design assets, templates, logos, and reusable elements for faster turnaround
  • Stay updated with design trends, tools, and visual communication styles relevant to higher education marketing

Eligibility:

  • 3-7 years of experience in graphic design, visual communication, or creative production (agency or in-house)
  • Proficiency in tools such as Adobe Photoshop, Illustrator, InDesign, Premiere Pro, Final Cut Pro, Canva
  • Ability to work under tight timelines with a keen eye for detail and design alignment
  • Understanding of lay outing, color theory, font pairing, and platform-optimized dimensions
  • Experience with motion graphics or basic video editing is a plus
  • Portfolio of prior work demonstrating creativity, brand sensitivity, and execution capabilities
  • Strong communication and collaboration skills to work cross-functionally with design, content, and campus teams

Key Performance Indicators (KPIs):

  • Turnaround time and quality of creatives delivered
  • Visual consistency across campaigns and platforms
  • Design accuracy and alignment with brand guidelines
  • Satisfaction scores from internal stakeholders (marketing and campus teams)
  • Number of reusable templates and assets created for scalability.

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