
Senior Digital Marketing Executive
3 weeks ago
Role & responsibilities
About Us:
We are a leading organizer of industry-focused expos and events, providing platforms for networking, knowledge-sharing, and business growth. We are looking for a proactive and detail-oriented Marketing Executive to manage our digital campaigns, SEO initiatives, content strategy, and vendor coordination to ensure smooth execution and maximum visibility for our events.
Key Responsibilities:
* Plan, create, and schedule social media content on a monthly calendar.
* Collaborate with the design team to create visually appealing and brand-aligned creatives.
* Design creatives for team members using tools like Canva.
* Plan, execute, and monitor digital campaigns including paid ads, WhatsApp, RCS, and SMS campaigns and generate leads for events.
* Do SEO to ensure website optimization and update content for better search visibility.
* Ensure websites and apps are up-to-date, error-free, and optimized for user experience.
* Work closely with the Agency to monitor promotions and ensure lead quality.
* Share creatives and promotional content with external partners for campaign execution.
* Evaluate lead sources and campaign performance to ensure targets are being met.
* Regularly check the backend of event websites and apps for smooth functioning.
* Troubleshoot issues and coordinate with technical teams to resolve problems quickly.
* Ensure all forms (especially exhibitor logins) are functional.
* Develop marketing strategies and campaign ideas for upcoming events.
* Coordinate with vendors for outdoor promotions and organize meetings to streamline activities.
* Participate in weekly reporting meetings to review progress and plan for upcoming campaigns.
* Create post-event evaluation reports with insights and improvements.
Preferred candidate profile
* Bachelors degree in Marketing, Business, Communications, or related fields.
* 2–4 years of experience in marketing, preferably in event-based or B2B industries.
* Strong knowledge of digital marketing, including paid ads (Google Ads, Meta Ads), WhatsApp, SMS, and RCS campaigns.
* Hands-on experience in SEO and website optimization.
* Familiarity with social media tools and platforms.
* Good understanding of CRM, lead management, and campaign tracking tools.
* Excellent communication and coordination skills.
* Ability to multitask, meet deadlines, and work in a fast-paced environment.
* Attention to detail with a focus on brand consistency and content quality.
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