Marketing & Growth Executive

Position: Marketing & Growth ExecutiveDappLooker is a Web3 technology product company where innovation, design, andengineering meet scale. We use some of the latest technologies in the digital and cognitivefield to empower organizations in every aspect. DappLooker is trusted by a community of5,000+ developers and powers data for 15+ chains, 1000+ protocols. Our partnersinclude some of the industry best i.e. TheGraph, Aave, Polygon, Celo, Near, Connext, Peaqand More.What we're looking forWe’re looking for an enthusiastic, collaborative, and communicative product marketer tospearhead user research, develop detailed user personas, and drive the go-to-marketstrategy for the DappLooker/Loky Web App and X agent.This individual will work closely with our product team and BD team tobring new products to market, lead user and competitor research, and deliver creative,impactful, and relevant marketing campaigns.This role requires a strong understanding of web3 marketing strategies,exceptional writing skills, experience with product positioning, user segmentation, and theability to drive on creative messaging. This role is responsible for collaborating cross-functionally to ensure that each feature update and launch is moving the needle forDappLooker/Loky AI.- This is work from office position.- Location: We Work, Magarpatta City, Pune.Product Strategy:• Messaging & Positioning: Craft compelling product narratives and valuepropositions for our consumer apps that differentiates our users’ experience. Drivemessaging consistency across all channels and iterate based on user feedback anddata.• Roadmap Prioritization: Work closely with the Product team to prioritize featuresand enhancements on the product roadmap, ensuring feedback is effectivelycommunicated to product, design, and engineering teams with clarity andcredibility.Marketing GTM:• Strategy Development: Create comprehensive marketing and go-to-marketstrategies for large product upgrades and releases. Define target audience,positioning and messaging, rooted in clear objectives and insights.• Go-To-Market Execution: Implement GTM plans by partnering cross-functionally tolaunch new features and programs across various channels, driving productadoption and increasing brand sentiment.• Collaboration with Channel Owners: Partner with channel owners to develop andimplement acquisition and retention strategies that align with the high level strategyfor each release.Research & Analysis:• User Research: Lead planning and conduct both qualitative and quantitativeresearch initiatives to develop and continuously refine detailed DappLooker/Lokybussiness and retail user personas.• User Segmentation: Research to gain deep insights into user segments, monitoringand influencing user behavior and product usage through comprehensive analytics.• Competitive Analysis: Regularly monitor Socials Analytics and researchcompetitive products, value propositions, and market positioning, generatingweekly reports to inform strategic decisions.Requirements:• Obsessed with crypto, DeFi, and Web3 as transformative opportunities, withpersonal or professional experience in Brand Building, engaging with KOLs,podcasters, and other agencies.• Ability to lead through influence, develop strong relationships with technical teams,and drive alignment across teams.• Incredibly clear written communication and desire to document everything.• Very organized, able to stay on top of several moving projects at once.The Growth Marketing team within DappLooker excels in their collaboration andcommunication of DappLooker to ecosystem stakeholders, contributors, and the web3community. The team partners closely with both internal and external stakeholders aroundefforts to grow the reach of The Graph ecosystem. Focus areas include, but are not limitedto, event promotion, content writing, collaboration with core developer teams andcontributors, go-to-market activities, community communications, and more.We are looking for a dynamic Marketing Associate to drive marketing and content initiativesacross DappLooker ecosystem. This person will support multiple projects and workflowsbetween the DappLooker, UniLink Protocol & The Graph India, including, but not limited to,content creation, social media, community engagement, and growth initiatives. The rolerequires a sound understanding of web3 and DappLooker technology, and this personshould ideally have previous experience working within a web3/blockchain ecosystem.Responsibilities:• Collaborate with Team Members: Brainstorm and develop creative campaigns andinitiatives in collaboration with various team members and ecosystem contributors.• Support Go-to-Market and Execution: Assist in the planning and execution of go-to-market strategies for campaigns and initiatives.• Promote Events and Activities: Aid in promoting events, webinars, and otheractivities to increase community engagement and participation.• Content Writing: Lead and support content writing efforts, such as blogs or socialposts, for various channels, ensuring high-quality and engaging content.• Communications: Lead and support internal and external communications, suchas content for cross-team and cross-functions, partnerships and community• Assist the Team: Support the marketing and growth team members in executingmission-critical activities.• Review Content/Copy: Ensure all content and copy are accurate, on-brand, andengaging.• Compile and Write Newsletter: Write and compile newsletters to keepstakeholders informed about the latest developments within the DappLookerecosystem.• Track Metrics Across Campaigns: Work to support monitoring and analyzing theperformance of marketing campaigns to measure effectiveness and inform futurestrategies.What we Expect• 1-5 years of Experience in marketing, content creation, or growth roles, preferablywithin the tech or web3 industry.• Strong organizational skills with the ability to manage multiple projectssimultaneously.• Excellent Writing and Editing Skills: Ability to create compelling and error-freecontent.• Understanding of Blockchain Technology and DappLooker: Sufficient knowledge toeffectively communicate and engage with the community.• Content Calendar Management: Experience in building and managing a contentcalendar or workflow.• Strong Interpersonal/Communication Skills: Ability to collaborate effectively withcross-functional teams.• Adaptability: Comfortable working under shifting deadlines and managing multiplepriorities.• Team Player: Willingness to work collaboratively and support team efforts.About DapplookerDappLooker is the only business intelligence and analytics hub empowering seamlesstransformation of web3 data into revenue. Access analytics across 15+ networks andanalyze data from over 500M+ on-chain users.We are a fast-growing blockchain analytics product company that helps decentralizedapplications analyze data produced by smart contracts.We move fast, so a mindset for rapid test-and-learn is a must, along with a desire to work in(and understand) the analytics/blockchain space.Benefits• Mission-focused work experience.• Competitive Salary• Medical Insurance• Access to any Udemy course