Adobe Analytics Developer

2 weeks ago

india RapidBraiins Full time

Job Description :


LTIMindtree Limited is an Indian multinational information technology services and consulting company. A subsidiary of Larsen & Toubro, the company was incorporated in 1996 and employs more than 90,000 people.

Job Description:

- Work as an Adobe Analytics Implementation and Reporting specialist and utilize your skills and experience in Implementing End-to-End Solutions Adobe Analytics Solutions for Clients.

- Use of Adobe Launch to deploy measurement strategies and creating effective reporting dashboards in AA workspace which provide meaningful insights to customer.

- Knowledge of other Tag management solutions - Tealium, Ensighten, Google Tag Manager is an added advantage.

- Manage the implementation and maintenance of tools, e. g. Adobe Analytics (a k a Site Catalyst or Omniture), Google Analytics, Adobe Launch, and Adobe Target.

- Perform Adobe Analytics, Launch and Target Admin level activities - Report suites setup, Data configuration and collection setup, Data warehouse and data feeds setup.

- Create SDR and BRD references - implementation plan, design data layer and estimates for new and existing clients in the territory you will cover.

- Understand the underlying implementation principles needed for proper customer journey data in Adobe Analytics.

- Able to create segments, calculated metrics for business requirements which could minimize the additional analytics triggers.

- Audit the existing Analytics strategy and fine tune implementation as needed.

- Coordinate with stakeholders and write clear requirements for implementation.

- Contribute to delivering flawless implementation and reporting for Adobe Analytics projects on time and on budget.

- Contribute in making Digital Marketing Analytics strategy, including web site strategy and utilization of Digital Analytics Tool like Adobe Analytics.

- Gather, document, and help form guide client business requirements, key performance indicators and other functional and or technical requirements.

- Act as key technical support for internal users of Tag Management System and Digital Analytics Platform, troubleshooting and dealing with Vendor Support teams when required.

- Support client s developers and third parties throughout the implementation process for smooth and collaborative execution.

- Mobile app Analytics tagging implementation and tracking experience with App measurement Solution like Kochava, Appsflyer, adjust etc-.

- Familiar with Web Debugging Proxy and Troubleshooting Solutions for Mobile App analytics testing.

- Worked on Mobile App reporting setup in Adobe Analytics, including Lifecycle components, Location Tracking, and Background Hit reporting.

- Domain knowledge of various industries such as Banking, Retail, ecommerce etc.

- Understanding or knowledge on Data regulations & consent-based marketing like GDPR, CCPA.

- Design and develop reports by using tableau Power BI or Excel dashboards is an added advantage.

- Collect, organize, and analyze large data sets and use BI methodologies to transfer and visualize.

Educational Qualification: Bachelor's/Master's

Skills & Requirements :

Skills : Adobe Analytics + SQL + Mobile apps

Location : Pan India

(ref:hirist.tech)

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