Zonal Head- New Channel Development
3 days ago
Job Title
Zonal Head- New Channel Development
Reports to
Head- Consumer Business
Job PurposeAs the Zonal Head of New Channel Development, your primary responsibility will be to oversee and drive the development and expansion of new channels for NCDOE within your designated zone. You will play a crucial role in identifying and implementing strategies to identify & acquire new channel partners.Key ResponsibilitiesChannel Strategy:Develop and implement a market expansion strategy for identifying and developing new sales market for assigned geography.Analyze market trends, partner needs, and competitive landscape to determine the most viable approach for channel expansion.Continuously explore and assess new market opportunities within the assigned zone. Identify untapped areas, customer segments, or niche markets where the organization can expand its presence through new channels.Lead BusinessResponsible for growing the partner/distribution network and growing the under-tapped territoriesIdentify and evaluate potential new channel partners for student enrollment and establish strategic partnerships.Lead the acquisition and onboarding process for new sales channel partners. This involves negotiating contracts, establishing mutually beneficial partnerships, and ensuring smooth integration of new channels into the NCDOE's sales operations.Stakeholder Management:Build and maintain strong relationships with channel partners and other stakeholders to ensure effective collaboration and alignment of objectives.Provide guidance, support, and induction training to channel partners to establish in initial phase.Collaborate with cross-functional teams, such as Channel Management, Marketing and product development, , to ensure seamless integration of new channels into the organization's overall business strategyCompliance and Governance:Ensure channel partners adhere to company policies, procedures, and legal requirements. Monitor compliance with contractual agreements, pricing policies, and branding guidelines.Take appropriate actions to address non-compliance and mitigate risks associated with channel activities.Team Leadership:Manage a team of sales professionals responsible for new channel development within the zone.Provide coaching, guidance, and support to the team to ensure their success in achieving targets and implementing the channel development strategy.Performance Monitoring:Develop and implement metrics and key performance indicators (KPIs) to track the performance of new channels in terms of developing new channel partners.Key Interactions
Internal Stakeholders
External Stakeholders
Channel Management Team AEP Partners Internal Dept (Sales, Marketing, Product) new potential partners
DimensionsManage Team of 4 to 6 direct reporteesModerate to heavy (30-50%) travel depending on pipeline priorities.Requirements- Skills & CompetenciesExcellent leadership and team management skills.Excellent communication, negotiation, and interpersonal skills.Analytical mind-set with the ability to interpret data and make data-driven decisions.Ability to work collaboratively in a cross-functional team environment.Commercial acumen, able to ensure the business delivers growth and profit for organization and partners.Adaptability and flexibility, able to respond quickly to changing demands, processes and information.Impact and influence. Persuade and positively influence customers, team and senior management.Requirements- Education & work experienceBachelor's degree in business administration, marketing, or a related field (MBA preferred).At least 15 years of Proven experience in channel development, partner management, or Front line sales in Education / Training / BSFI / Broking sector.Exposure with Distance Education/ Ed Tech organization will be an added advantageStrong knowledge of channel development, distribution models, and partner ecosystems.
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