Seo Specialist

3 weeks ago

Gurugram, India Tooliqa Full time

We are seeking a dynamic SEO Specialist to drive organic growth for our innovative market research, data, and insights product. This role will focus on building a robust SEO strategy to generate inbound leads without solely relying on paid campaigns. The ideal candidate is a hands-on expert in performance marketing, adept at collaborating with technology teams to optimize content for search rankings, and proficient in leveraging SEO tools to achieve a target higher ranks and domain authority.

Key Responsibilities

  • Develop and execute a comprehensive SEO strategy to boost organic traffic and generate inbound leads.
  • Collaborate with the technology team to ensure published content adheres to SEO best practices, including on-page and technical SEO optimization.
  • Conduct keyword research, competitor analysis, and content gap analysis to improve search engine rankings.
  • Set up and manage SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz) to track performance, identify opportunities, and optimize campaigns.
  • Monitor and report on key SEO metrics, including organic traffic, keyword rankings, and lead conversion rates.
  • Optimize website structure, content, and metadata to enhance user experience and search visibility.
  • Stay updated on SEO trends, algorithm changes, and industry best practices to maintain a competitive edge.

Key Skills and Qualifications

  • Technical Skills:

  • Proven expertise in SEO (on-page, off-page, and technical) and performance marketing.

  • Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
  • Strong understanding of website optimization, including site speed, mobile responsiveness, and schema markup.

  • Familiarity with content management systems (CMS) and basic HTML/CSS for SEO implementation.

  • Soft Skills:

  • Hands-on experience collaborating with technology teams to integrate SEO best practices into content and product development.

  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Strong communication skills to align with cross-functional teams and present performance reports.
  • Proactive, results-driven approach with a focus on achieving measurable outcomes.

What It Takes to Succeed

  • 2-4 years of hands-on SEO experience, with a track record of driving organic lead generation.
  • Ability to work in a fast-paced environment, balancing multiple priorities to meet lead generation goals.
  • Passion for staying ahead of SEO trends and leveraging data to optimize performance.
  • Collaborative mindset to bridge marketing and technology teams for seamless execution.

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