Senior Brand Manager

2 weeks ago

gurugram, India BornHi Digital Full time

Senior Brand Manager - Social

You will manage the agency's brands as well as overseeing the work of the day to day account teams, You will help develop and implement social media strategies and work with various teams to build our social communities and establish and maintain clients presence online.


Core responsibilities include:

  • End to end brand and social media management for our clients
  • Schedule content and maintain social media calendar
  • Monitor social trends and proactively highlight opportunities for growth and engagement
  • Tracking social media traction and generating regular reports of progress
  • Identifying patterns and posts which perform better for a particular domain by keeping a keen eye on social media performance and data
  • Managing user engagement by responding to chat messages and comments in a timely fashion and ensuring reviews and ratings are positive.
  • Managing domain-specific platforms and generating leads for the sales team to follow up. For example, for the real estate domain, posting the available properties on various property portals.
  • Managing blogs and ensuring fresh content is uploaded regularly on Social Media as well as websites
  • Act as the primary point of contact for assigned clients; escalate, track and solve client issues
  • Put down the strategy and plan to build awareness for the brand via social media
  • Work with the content and creative teams to put plans into action
  • improvement and upsell.
  • Working as a member of an account team to identify client needs and address them with strategic recommendation of Media Moments digital products and services
  • Maintain strong active relationships with key client stakeholders at both senior and mid-management levels; act as the primary point of contact for assigned clients
  • Delivering formal and informal presentations to clients as well as internal team members
  • Limited travel to sales / client offices or events may be required


The ideal candidate should:

  • Minimum 5years in social media /Digital agency
  • Must be able to work independently, handle multiple projects to completion in a fast-paced environment, and negotiate and collaborate effectively at an advanced level.
  • Strong integrated marketing communications and management skills including research, analysis and strategy.
  • Strong interpersonal communication skills - ability to present at all levels of the organisation and a positive public representative.
  • A demonstrated passion for search, social and mobile solutions and knowledge of how to leverage each to achieve marketing goals
  • Knowledge and understanding of social media platforms and their respective participants (Meta, Instagram, , YouTube, Twitter, etc.) and how they can be deployed in different scenarios
  • Experience with social media management tools such as Sprout Social, Sprinklr and Social Studio
  • Independent creation and successful execution of community-focused marketing campaigns with one or more specific business goals (growth, engagement, retention, reactivation, revenue)
  • Experience in moderating community discussions with large active communities, including creation of style guides, tone, response strategy


What We Believe In:

  • Deliver Wow Through Service
  • Embrace and Drive Positive Change
  • Create Fun and a Little Quirky
  • Be Adventurous, inspired and Open-Minded
  • Pursue development and Learning
  • Build Open and Honest Relationships with Communication
  • Build a Positive Team and Family Spirit
  • Do More with Less
  • Be Passionate and Determined
  • Be Humble

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