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Ad Operations Specialist

3 months ago

Bangalore Urban, India Prodapt Full time

Responsibilities


  • Understand the campaign needs of our media vendor
  • Work closely with all teams, including Media Analysts, Activation, and Product teams to ensure work is connected to meet vendor goals
  • Understand and analyse the Media Plan, and ensure the campaign is set accordingly
  • Manage the budget of the campaigns and effectively shift it between different media channels
  • Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics.
  • Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness
  • Align with Media Planning team to translate patterns in campaign performance into future recommendations
  • Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM, YieldEx, Pinterest).
  • Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc.,
  • Have good understanding of DMP workflows & audience segmentation.


About You

  • 2 - 7 years of experience in digital marketing focused on ad operations, analytics or media execution
  • Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub)
  • Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage.
  • Understand and analyze the Media Plan, and ensure the campaign is set accordingly
  • Manage the budget of the campaigns and effectively shift it between different media channels
  • Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics.
  • Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness
  • Intermediate/Advanced Microsoft Excel & PowerPoint skills.


Non-Technical / Soft skills Requirement:

  • Exhibits excellent communication skills & ability to learn quickly
  • Have strong attention to detail and accuracy.
  • Able to work independently with limited supervision
  • Diligent, solution-focused with a can-do attitude
  • Effective time management and organization skills

Eager to get things done and highly self-motivated