Crm expert

About the company:NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world’s leading training companies owing to its vast, yet comprehensive array of talent development programs. With a footprint across 40 nations, NIIT offers training and development solutions to Individuals, Enterprises, and Institutions.Link for our website: Description – CRM Expert & Lead (Hub Spot & ABM)Position: CRM Expert & LeadFunction: Marketing – Campaign + CRMHiring location: Preferred NCR / HybridReports to: AVP MarketingRole SummaryCRM Expert & Lead will own and optimize our Hub Spot CRM and campaign automation ecosystem, ensuring flawless execution, lead nurturing, and building ICP / ABM framework towards maturity. This role is critical to driving demand generation, funnel visibility, and sales alignment for multi-million-dollar enterprise deals across North America and EMEA.The ideal candidate will be a Hub Spot power user, configuration expert and automated campaign strategist – someone who can manage day-to-day CRM execution while architecting scalable processes for campaigns, lead scoring, reporting, and ABM programs.Key ResponsibilitiesHub Spot / CRM Ownership- Serve as the Hub Spot administrator and subject-matter expert.- Configure, optimize, and maintain CRM workflows, pipelines, lead nurturing and scoring models, and integrations (Apollo.io, Linked In SN, Email validation, AI Tools, website LPs, forms, etc.).- Ensure data integrity, enrichment, and GDPR/EMEA compliance.- Train and support marketing teams on CRM best practices.Campaign Execution & Demand Generation- Build and execute multi-channel marketing campaigns (email, Linked In, landing pages, nurture streams) through Hub Spot.- Align campaigns to funnel stages (TOFU, MOFU, BOFU) and targeted buyer personas.- Support verticalized campaigns, across service lines for different stakeholders / org structures.- Monitor campaign performance and optimize for conversions and velocity.Account-Based Marketing (ABM)- Partner with sales to identify high-value target accounts and stakeholders, and run personalized ABM campaigns.- Report on engagement across contacts mapped to the account and engagement progression.Analytics & Reporting- Build dashboards and reports tracking leads, pipeline contribution, asset performance, and ROI.- Analyze campaign data to provide insights on funnel bottlenecks and recommendations for improvement.- Maintain executive-level reporting for Marketing & Sales leadership.Functional Skills & Experience- 5–8 years of experience in marketing operations, CRM management, or demand generation.- Proven expertise with Hub Spot Marketing Hub & Sales Hub (certifications preferred).- Strong understanding of account-based marketing (ABM) principles and execution.- Experience with lead scoring, segmentation, and workflow automation.- Hands-on knowledge of email campaign design, landing pages, A/B testing, and nurture streams.- Familiarity with data enrichment tools (Apollo.io etc.).- Strong analytical skills—comfortable with dashboards, reporting, and attribution models.- Understanding of enterprise B2 B marketing funnels and sales alignment.- Knowledge of GDPR and data privacy requirements in EMEA/US.- Experience with the practical application of agentic AI frameworks, tools and integrations in the Hub Spot ecosystem.Soft Skills & Leadership Qualities- Detail-oriented & process-driven – ensures zero misses in outreach, follow-ups, and data hygiene.- Collaborative communicator – able to partner with sales, content, and design teams seamlessly.- Problem solver – able to spot gaps in campaign execution and fix them proactively.- Strategic mindset with tactical execution – balances long-term demand-gen strategy with daily campaign needs.- Change agent – comfortable driving adoption of CRM processes across teams.- Executive presence – able to present insights and recommendations confidently to senior leadership.- Curiosity & learning agility – keeps pace with marketing technology trends, AI-driven CRM enhancements, and ABM innovations.If interested please share your updated CV to NIIT is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.