Data Architect

1 day ago

Bhopal, India Netlink Full time

Key Responsibilities:  • Go-to-Market Strategy: Develop and execute a comprehensive go-to-market (GTM) strategy for the analytics product.  • Market Research & Competitive Analysis: Conduct research to understand market trends, customer pain points, and competitive positioning to refine product strategy.  • Positioning & Messaging: Craft compelling and differentiated messaging that highlights the unique value of our product.  • Content & Collateral Development: Create engaging content, including whitepapers, case studies, blogs, presentations, and sales enablement materials.  • Demand Generation & Lead Nurturing: Drive campaigns that attract and convert leads.  • Sales Enablement & Collaboration: Collaborate and equip the sales team with the necessary training and materials to effectively communicate product value to customers. • Collaboration with Product Management: Work closely with product and growth teams to align marketing strategies with overall product vision.  • Performance Tracking & Optimization: Measure the success of marketing initiatives and optimize campaigns based on data-driven insights.

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