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Director – Digital Strategy
3 months ago
About MarketStarIn everything we do, we believe in creating growth, for our clients, employees, and community. For the past 35+ years, we have been generating revenue for the most innovative tech companies globally through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people and supporting them through mentorship, leadership, and career development programs. We provide service and support to our communities through the MarketStar Foundation.Our exceptional team is the cornerstone of MarketStar's accomplishments. We are proud of our award-winning workplace culture and for being named a top employer. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.We are excited to have you apply to join our MarketStar team and can’t wait to discuss how we can help you find growthWith our eyes set on the future, we are looking for an energetic, outcome-oriented Director – Digital Strategy to join our team of experts in Bangalore. As Director - Digital Strategy you will be working with one of the world’s largest cloud-based SMS marketing platform companies to drive focused marketing campaigns for their key product lines.Read on to understand more about this opportunity.Who are we looking for?We are looking for a seasoned Director of Digital Strategy with 12+ years of experience to lead a cross-functional team of designers, content writers, paid media specialists, and developers for integrated marketing campaignsWhat kind of work will you be doing?Develop and implement advanced strategies to drive integrated marketing campaigns.Collaborate with cross-functional teams including Content, Design, List Building and developers to ensure cohesive strategy execution.Coordinate with various departments to integrate creative solutions that align with overall business objectives and campaign goals.Led and mentored a cross-functional team to manage and optimize multiple communication channels, ensuring a seamless and effective flow of information to advertisers.Foster a collaborative environment within the team, promoting knowledge sharing and continuous improvement.Analyze existing campaigns and market trends to inform strategic decisions and improve service offerings.Use data-driven insights to adjust strategies, ensuring they meet the evolving needs of the market and contribute to overall business growth.
What you will need to succeed?Experience with B2B Account Marketing campaigns.Deep understanding of lead scoring and marketing automation systems.Communication Skills: Exceptional written and verbal communication skills, with a clear, neutral accent.Strong creative and campaign mindset.Experience in running campaigns across multiple geographies including APAC, EMEA, NAMER.Familiar with content marketing best practices.Experience in B2B product marketing (Preferably SAAS).Organizational Skills:
Strong planning, organizing, and execution abilities.Technical Proficiency:
Basic computer skills including Word, Excel, and PowerPoint.Self-Motivation:
A go-getter attitude, self-driven, with a strong sense of ownership, continuous learning mindset, and target-oriented approach.Customer Focus:
Passion for customer success and the ability to develop strategies to ensure client satisfaction.Multitasking Ability:
Capability to efficiently manage multiple tasks simultaneously.Analytical Thinking:
Strong logical reasoning and problem-solving skills.
Good to have:Google Ads certified.Prior experience with managing cross-functional integrated marketing campaigns.Digital Marketing Background: Experience with digital marketing on platforms such as Facebook, Bing, or others.What’s in it for you?Constant Learning and an entrepreneurial growth mindset. Employee centric benefits plan including but not limited to Comprehensive Health Insurance, generous Leave Policy, Covid Support, Vaccination drives, Wellbeing sessions, real time grievance redressal and work flexibility.
We are a people-first organization with policies and process that help you bring the best version of yourself into work including fast track growth for high potential folks. An opportunity to be associated with the world’s leading brands as clients. To be a part of an organization with more than 60% of homegrown Leaders. Customized training programs that are catered to personal and professional development. We are an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success.If You're up for this position, hit the Apply Now Button
