Director of Digital Advertising

2 weeks ago

Bengaluru, India JoVE Full time

JoVE (www.jove.com) is a USA-based company producing video solutions with the mission to advance scientific research and education. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders like Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented individuals to join our company.


The Role


The Director of Digital Advertising will lead a team responsible for JoVE paid advertising campaigns. The ideal candidate is an experienced digital advertising professional who thrives in a fast-paced environment and is proficient in running campaigns using Google Ads, Twitter, and LinkedIn.


Responsibilities


  • Develop and implement the digital advertising strategy to increase the awareness of JoVE and its products
  • Own the planning and execution of advertising campaigns on Google, Twitter, and LinkedIn
  • Deliver on monthly targets and KPIs including lead generation and efficiency (cost per lead)
  • Closely manage digital advertising budget
  • Measure and assess results and drive continuous improvement
  • Use feedback from users, sales, and marketing teams to inform digital advertising campaigns


Requirements


  • A Bachelor’s degree in marketing, business, or a relevant field. MBA is preferred
  • 10+ years of experience executing digital advertising campaigns in the Western markets
  • Strong experience with EdTech or higher education is required
  • Strong experience in planning and executing digital advertising campaigns on LinkedIn, Twitter, and Google
  • Proven experience in leading digital transformation initiatives
  • Excellent written and verbal communication and analytical skills
  • Highly organized and detail-oriented, with the ability to manage dozens of campaigns simultaneously and without error
  • Result-oriented, self-motivated, and a quick learner; able to operate in a fast-paced, collaborative environment


Why Join JoVE?


  • When working with JoVE, you can expect a salary and benefit package competitively placed within the local market.
  • You will make a direct impact in accelerating science research and in improving student learning in science education.
  • Opportunity to work in an environment that promotes innovation and collaboration.
  • Our strong promotion from within culture draws a clear path to advance your career with us.

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