PPC executive

4 days ago


Ahmedabad, India WorkQuest India Full time
Position: PPC Executive PositionExperience: US market

Roles and Responsibility:-As PPC Executive you will be responsible for managing and running our PPC (PayPer Click) campaigns across a portfolio of brands, and will work closely with BrandManagers to identify opportunities to grow the business.

Professional Skills:-

Experience with website analysis using a variety of analytics tools including GoogleAnalytics as well as internal reporting tools.Experience working with popular PPC ad platforms (Google Ads, Bing AdCenter,LinkedIn Advertising, etc).

Managing Amazon PPC campaigns for assigned brands:Optimise existing campaign performance on a regular basis, including taking actionon under-performing keywords and scaling up sales via keywords which perform wellHelp to gain and retain good ranks for strategically important keywordsPlan and launch new campaigns, including undertaking keyword research, and liaisingwith the Content Team to agree creative content (where applicable) and ensuringeffective campaign structureRegular analysis of performance data to ensure PPC campaigns do not exceed agreedACoS and TACoS targets at ASIN and brand levelLiaison with the Brand Management team to agree on priorities and actions, includingregular calls and performance reviews.Use automated PPC optimization software to identify opportunities to enhanceperformance, where appropriateUndertake A / B tests to learn on PPC best practices.Keep abreast of new Amazon Advertising features and test their effectivenessDevelop Standard Operating Procedures (SOP) to scale and codify PPC operations.
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