Expert Digital Marketing Specialist
4 weeks ago
Company Description
Learnuate is an online education platform that offers flexible and convenient courses designed to enhance skills and knowledge for career advancement. We provide online education programs from top business schools and IIMs, catering to the demands of today's job market. Join our community of learners and take the next step in advancing your career.
Role Description
This is a full-time on-site role for an Expert Digital Marketing Specialist located in Faridabad. As an Expert Digital Marketing Specialist, you will be responsible for day-to-day tasks related to social media marketing, digital marketing, web analytics, online marketing, and communication. You will play a crucial role in driving the marketing strategy and promoting our courses to a wider audience.
Job Description
We are seeking an experienced and dynamic Expert Digital Marketing Specialist to join our team at Learnuate. As a digital marketing expert, you will be responsible for developing and implementing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
Key Responsibilities
- Develop and execute innovative digital marketing campaigns across multiple channels, including social media, email, search engines, display advertising, and content marketing.
- Analyze market trends, customer behavior, and competitor strategies to identify new opportunities and optimize campaign performance.
- Manage and optimize digital advertising campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and other paid media platforms.
- Conduct keyword research, SEO audits, and on-page optimization to improve organic search rankings and website traffic.
- Create engaging and persuasive content for digital channels, including website copy, blog posts, social media posts, email newsletters, and video content.
- Monitor and analyze campaign metrics, KPIs, and ROI to track performance, identify areas for improvement, and make data-driven decisions.
- Collaborate with cross-functional teams, including marketing, sales, design, and product teams, to align digital marketing initiatives with overall business objectives.
- Stay updated with industry trends, best practices, and emerging technologies to drive innovation and continuous improvement in digital marketing strategies.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field. Master's degree or relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus.
- Proven track record of success in developing and executing digital marketing strategies that drive measurable results, such as increased website traffic, lead generation, and revenue growth.
- In-depth knowledge of digital marketing channels, tools, and tactics, including SEO, SEM, social media marketing, email marketing, content marketing, and digital advertising platforms.
- Strong analytical skills and experience using digital analytics tools, such as Google Analytics, Google Tag Manager, and social media analytics platforms.
- Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate marketing strategies and performance metrics.
- Ability to work independently, manage multiple projects simultaneously, meet deadlines, and thrive in a fast-paced, dynamic environment.
- Strong attention to detail, problem-solving skills, and a passion for staying ahead of digital marketing trends and best practices.
Join us at Learnuate and contribute to our mission of "Empowering lifelong learners through accessible, diverse, and innovative educational experiences". We offer competitive compensation, opportunities for professional growth, and a collaborative work environment where your ideas and expertise are valued.
To apply, please submit your resume, cover letter, and portfolio showcasing your digital marketing projects and achievements.
We look forward to welcoming you to our team and achieving digital marketing excellence together
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