senior digital marketing manager

3 weeks ago

Vijayawada, India Oakya It Services Full time

Responsibilities of a Senior Digital Marketing Manager

1. Develop and Execute Digital Marketing Strategy

  • Create and implement comprehensive digital marketing plans aligned with business goals.
  • Drive customer acquisition, engagement, and retention through online channels.

2. Manage and Optimize Digital Campaigns

  • Oversee execution across key channels: SEO, SEM, email, social media, content marketing, and display advertising.
  • Optimize campaigns based on performance data and KPIs.

3. Lead Marketing Team and Collaborations

  • Manage and mentor digital marketing team members.
  • Coordinate with internal departments (sales, product, design) and external agencies/vendors.

4. Monitor and Report on Performance

  • Analyze campaign performance using tools like Google Analytics, SEMrush, or HubSpot.
  • Prepare regular reports with insights, performance metrics, and recommendations.

5. Oversee SEO and Website Performance

  • Ensure best practices for on-page, off-page, and technical SEO.
  • Work with developers and UX teams to enhance website usability and conversion rates.

6. Manage Marketing Budget

  • Plan, track, and optimize digital marketing budgets for maximum ROI.
  • Allocate resources efficiently across campaigns and platforms.

7. Content and Brand Oversight

  • Ensure brand consistency across digital touchpoints.
  • Guide the creation and distribution of high-quality, engaging digital content.

8. Stay Updated on Industry Trends

  • Monitor digital marketing trends, tools, and emerging technologies.
  • Implement innovative solutions to maintain competitive advantage.

9. Customer Journey and Funnel Optimization

  • Map and optimize the digital customer journey.
  • Use data to improve lead nurturing and conversion processes.

10. Compliance and Data Privacy

  • Ensure digital campaigns comply with data protection regulations (e.g., GDPR, CCPA).
  • Manage secure handling of customer data across platforms

Preferred candidate profile

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