Brand Marketing Manager

3 weeks ago

delhi, India UNISON INTERNATIONAL CONSULTING (The Recruitment Company) Full time
Position Title : Brand Marketing Manager
Industry: Luxury Catering / Restaurant
Experience : 3-12 Years
Location : Mumbai
CTC - Upto 20 LPA
Position Summary:
The Brand Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness and drive customer engagement. The ideal candidate will have substantial experience in the restaurant or hospitality industry, with a keen eye for detail and a passion for luxury branding. This role requires a blend of creativity, strategic thinking, and excellent communication skills.
Key Responsibilities:
Brand Strategy Development:
Develop and implement brand marketing strategies to position the company as a leader in the luxury catering industry.
Conduct market research to identify trends, customer needs, and competitive landscape to inform branding strategies.
Campaign Management:
Plan and execute multi-channel marketing campaigns, including digital, print, social media, and events.
Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
Content Creation and Management:
Oversee the creation of compelling content that resonates with target audiences, including website content, blog posts, social media updates, and marketing collateral.
Collaborate with creative teams, external agencies, and freelancers to produce high-quality marketing materials.
Digital Marketing:
Manage the company’s online presence, including website, social media platforms, and email marketing campaigns.
Utilize SEO, SEM, and other digital marketing techniques to drive traffic and engagement.
Event Marketing:
Coordinate and promote company participation in luxury events, trade shows, and exclusive client experiences.
Develop event marketing strategies to maximize brand exposure and client engagement.
Public Relations and Partnerships:
Build and maintain relationships with media, influencers, and key industry partners.
Develop and execute PR campaigns to generate positive media coverage and enhance brand reputation.
Budget Management:
Manage the marketing budget, ensuring effective allocation of resources to achieve marketing goals.
Track and report on marketing expenditures and ROI.
Team Leadership:
Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
Provide guidance and support for professional development within the team.

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