Marketing Retention Executive

8 hours ago

Borivali, India Vibrant Publishers Full time

About Vibrant Publishers

We create business, management, and test prep books that simplify learning for students and professionals worldwide. Our next growth challenge is not just selling a single book, but turning every buyer into a repeat customer across our series. We're looking for a CRM & Lifecycle Marketing Manager to design customer journeys that connect our interrelated books and drive long-term value.

Responsibilities

  1. Customer Data & Lead Capture

● Build systems to collect reader emails legally (via QR codes, bonus downloads, resource

portals).

● Integrate CRM tools (HubSpot, Klaviyo, Mailchimp, or similar) with Vibrant's website.

● Segment audiences by test prep (SAT, ACT, GRE) and management series interests.

  1. Lifecycle Campaigns & Upsell Strategy

● Create automated email sequences:

○ Welcome flows after book purchase.

○ Cross-sell recommendations (e.g., SAT → ACT, HRM → Project Management).

○ Re-engagement campaigns for dormant readers.

● Coordinate with Amazon listing team to ensure A+ content, book descriptions, and

bundles showcase related titles.

● Run "Complete the Series" offers on the website and via email.

Office Address: A701, W92, Vazira Naka, L. T. Road, Borivali (West), Mumbai –

Website: | Phone:

  1. Customer Engagement & Retention

● Develop loyalty/referral programs for students, tutors, and professors.

● Build professor outreach nurture flows (sample requests, desk copies → bulk

adoption).

● Track and improve customer lifetime value (LTV).

  1. Analytics & Reporting

● Monitor metrics: open rates, CTR, conversion rates, repeat purchase rates.

● Report on impact of upsells/cross-sells monthly.

● Continuously A/B test messaging, subject lines, offers.

Qualifications

● 2–5 years in CRM, retention, or lifecycle marketing (preferably in publishing, edtech, or

e-commerce).

● Hands-on experience with email automation platforms (HubSpot, Klaviyo,

ActiveCampaign, etc.).

● Knowledge of customer segmentation, funnels, and LTV/CAC metrics.

● Strong copywriting + analytical skills.

● Comfortable working cross-functionally with Amazon Ads & D2C teams.

Application Notice:

Please note that all applicants must apply exclusively through the following form link:

Applications submitted via email or other channels will not be considered.

We appreciate your cooperation and look forward to reviewing your application.

Job Types: Full-time, Permanent

Pay: ₹25, ₹38,032.40 per month

Ability to commute/relocate:

  • Borivali, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • How many years of experience do you have in CRM / lifecycle / retention marketing?
  • Have you worked in publishing, edtech, or e-commerce before? If yes, please describe.
  • How do you typically segment audiences (by purchase history, demographics, interests, etc.)?
  • How would you design a campaign to encourage a buyer of one book (e.g., GRE prep) to purchase another related title?
  • What's your experience with upsell/cross-sell campaigns in publishing or similar industries?
  • . Why are you interested in working with Vibrant Publishers?
  • Current CTC
  • Expected CTC
  • Notice Period (if any)

Work Location: In person

  • Marketing retention manager

    9 hours ago

    Borivali, India Vibrant Publisher Full time

    POSITION: MARKETING RETENTION MANAGER Job Details Location: Borivali, Mumbai (On-site) Reporting To: Director Employment Type: Full-time About Vibrant Publishers Vibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. Our books are trusted by students, educators,...

  • Marketing Retention Executive

    2 days ago

    Borivali, Mumbai, Maharashtra, India Vibrant Publishers Full time

    **About Vibrant Publishers** We create business, management, and test prep books that simplify learning for students and professionals worldwide. Our next growth challenge is not just selling a single book, but turning every buyer into a repeat customer across our series. We’re looking for a CRM & Lifecycle Marketing Manager to design customer journeys...

  • Marketing Executive

    9 hours ago

    Borivali, India Vibrant Publisher Full time

    POSITION: MARKETING EXECUTIVE Job Details Location: Borivali, Mumbai (On-site)Reporting To: Director Employment Type: Full-time About Vibrant Publishers Vibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. Our books are trusted by students, educators, and...

  • Sr. Marketing Executive

    10 hours ago

    Borivali, India Vibrant Publisher Full time

    POSITION: Sr. MARKETING EXECUTIVE Job Details Location: Borivali, Mumbai (On-site) Reporting To: Director Employment Type: Full-time About Vibrant Publishers Vibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. Our books are trusted by students, educators, and...

  • Marketing Executive

    2 weeks ago

    Borivali, Mumbai, Maharashtra, India Vibrant PublisherS Full time

    **POSITION: MARKETING EXECUTIVE** **Job Details** **Location**:Borivali, Mumbai (On-site)**Reporting To**: Director Employment **Type**:Full-time **About Vibrant Publishers** **Job description**: As a _**Marketing Executive**_, you will assist in the development and execution of integrated marketing strategies to promote Vibrant Publishers’...

  • Marketing Executive

    10 hours ago

    Borivali, India Illuminati Humanista Solutions Private Limited. Full time

    Job Title: Marketing Executive – Borivali West, MumbaiLocation: Borivali West, Mumbai (2 mins from station)Salary: ₹30,000 – ₹45,000 per month (depending on knowledge and past work experience)Experience: 2–3 yearsWorking Hours: 10:00 AM – 6:15 PM, Monday–Saturday (alternate weeks: 5-day working) About UsWe have 25 years' experience in the...

  • Senior Marketing Executive

    8 hours ago

    Borivali, India Vibrant Publishers Full time

    About Us Vibrant Publishers is a leading independent publisher of academic and test preparation books, dedicated to making learning accessible and practical. With a strong presence in business, technology, and test preparation, our books are trusted by students, educators, and professionals worldwide. We are seeking a Senior Marketing Manager to drive our...

  • Digital Marketing Executive

    11 hours ago

    Borivali, India Hindustan Information Technology & Management Institute (HITMI) Full time

    The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence. Responsibilities...

  • Market place Executive

    9 hours ago

    Borivali, India Emson Industries Full time

    Job Summary: We are looking for a results-driven Marketplace Specialist with a strong background in performance marketing to optimize our marketplace presence and drive revenue growth. This role requires a mix of strategic thinking, analytical skills, and hands-on execution to improve product visibility, customer acquisition, and overall marketplace...

  • Admission Counselor

    4 days ago

    Borivali, India S. E. International School Full time

    About UsWe are an education & skill development institute with 20+ years of experience in schooling and youth training. Our mission is to empower the next generation with employable skills through theory, practical training, and internships, targeting students in the 15–20 years age group.Role:Admission Counselor & Marketing Executive The Admission...