Head - Visual / Online Merchandising

3 weeks ago

Gurugram, India Group Bayport Full time

About Company:

Group Bayport is a rapidly growing global e-Commerce, B2B2C, B2B and B2C organization and an industry leader in print technology, operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands – Banner Buzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization.

While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1600+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey.

For more about Group Bayport, please visit


Website:

LinkedIn:


About the Role

As the Head of Online/ Visual Merchandising, you will be responsible for driving the online merchandising strategy to maximize sales, optimize product visibility, and enhance the overall customer experience on the company's digital platforms.

The Head of Online Merchandising plays a crucial role in shaping the online shopping experience, driving sales, and maximizing profitability in the digital space. By developing and executing effective merchandising strategies, this role contributes to the overall success and growth of the e-commerce business.


Job Responsibilities:

Create visually appealing online store layouts and designs.

Optimize product placement and categorization to enhance user experience.

Develop and implement a consistent visual brand identity across the eCommerce platform.

Select and curate product imagery and videos for optimal presentation.

Ensure high-quality and consistent visual assets throughout the platform.

Implement A/B testing to optimize product layouts and visual elements.

Analyze user behavior and data to make data-driven decisions for visual merchandising.

Enhance product discoverability through effective search and filtering options.

Optimize website navigation and user flow for seamless browsing and purchasing.

Create visual merchandising guidelines and standards for the eCommerce platform.

Collaborate with content teams to ensure consistent messaging and storytelling through visuals.

Monitor competitor visuals and industry trends to stay up-to-date with best practices.

Collaborate with technology teams to implement and optimize visual merchandising tools and features.

Develop strategies to reduce bounce rates and increase time spent on the website.

Ensure consistent visual merchandising across different platforms and devices.

Implement strategies for highlighting new or featured products effectively

Monitor and optimize product detail pages for enhanced engagement and conversions.


Qualifications

Bachelor's degree in Marketing, Business Administration, Merchandising, or related field; Master's degree preferred.

Proven experience in online merchandising, e-commerce, or digital retail, with a track record of driving sales growth and profitability.

Strong analytical skills with the ability to interpret data and insights to inform merchandising decisions.

Excellent leadership and communication skills, with the ability to effectively collaborate with cross-functional teams.

Proficiency in e-commerce platforms, content management systems, and analytics tools.

Knowledge of retail merchandising principles, including product assortment planning, pricing strategies, and promotional tactics.

Experience managing and developing a team of merchandising professionals.

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