Brand Activation Associate

3 weeks ago

Gurugram, India HealthKart Full time

About HealthKart:

Healthkart is India's leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have three marquee nutrition brands – MuscleBlaze, HK Vitals & Gritzo - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers.

Role Overview:
The Associate will be responsible for planning, executing, and managing on-ground brand activations and events across India. This role demands a proactive individual with a strong background in event management and vendor negotiations, along with a passion for fitness.

Job Title:
Associate

Location:
HealthKart Office, Sector 14, Gurugram

About Us :
Gritzo, is India's first personalized health drink for children. Backed by science and crafted with care, Gritzo aims to meet the unique nutritional needs of growing kids with age-specific and goal-based formulations. Join us in our mission to raise a healthier generation

Key Responsibilities:

  • Manage logistics and coordination for big-ticket events.
  • Negotiate effectively with vendor partners on commercials and deliverables to ensure cost-
  • effective solutions.
  • Display a high degree of ownership and accountability in managing events and activations.
  • Collaborate with cross-functional teams to align marketing strategies with event objectives.
  • Ensure consistent implementation of the brand's image and values in offline settings.
  • Ensure meticulous execution of all planned activities while adhering to timelines and budgets.
  • Foster strong relationships with vendors, partners, and stakeholders to facilitate smooth
  • operations.
  • Contribute ideas for improving offline customer experiences and achieving targets.

Qualifications:

  • Relevant experience in on-ground brand activations and event management.
  • Strong negotiation skills and a keen eye for cost-conscious solutions.
  • Ethical, diligent, and meticulous in planning and execution.
  • Excellent people management and communication skills.
  • A keen interest in fitness and wellness is a plus.

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