▷ [Only 24h Left] Performance Marketing Manager

4 weeks ago

Bengaluru, India Fawwnity Full time
Job description:

About Fawwnity: Fawwnity is a dermatologist-backed D2C skincare brand that combines the expertise of clinical dermatology with cutting-edge skincare innovation. Founded with a commitment to science-driven formulations and biocompatibility, Fawwnity’s mission is to deliver clean, effective products designed to address real skin concerns. Each product is meticulously formulated by scientist and dermatologist, ensuring that every ingredient serves a purpose, helping users achieve healthier skin. As a fast-growing D2C brand, Fawwnity strives to offer transparency, efficacy, and skin health at the core of its ethos, building trust with customers through science and results.

Key Responsibilities:

1.Lead Paid Advertising (Google & Meta):

- Own all aspects of performance marketing, including Google Ads, Meta Ads, and other digital ad platforms, optimizing for ROAS, CAC, and overall growth.- Strategically manage budgets, conduct A/B testing, and refine campaigns to maximize the efficiency of paid media efforts.- Collaborate with the creative team to develop high-converting ad creatives and test new formats for better engagement.

2.Develop Comprehensive Growth Strategy:

- Formulate and execute a full-funnel growth strategy that drives customer acquisition, retention, and lifetime value across multiple channels.- Analyze market trends and customer behavior to identify new growth opportunities, optimize conversion rates, and improve customer experience.- Work closely with the executive team to align growth goals with broader business objectives.

3.Creative Strategy & Campaign Execution:

- Lead the development of creative strategies that resonate with Fawwnity’s target audience and reflect the brand’s unique identity.- Partner with content, design, and branding teams to produce data-driven ad creatives, ensuring consistency across campaigns while optimizing for conversion.- Continuously test new creative concepts, messaging, and formats to maintain relevance and engagement in a competitive market.

4.SEO & Organic Growth:

- Own and execute SEO strategies to drive long-term organic growth, focusing on technical SEO, content optimization, and keyword strategy.- Collaborate with content teams to create high-quality, search-optimized content that educates and engages users while aligning with key growth goals.- Track and improve organic rankings, organic traffic, and domain authority through on-page and off-page SEO techniques.

5.Influencer Marketing & Strategic Partnerships:

- Build and manage influencer marketing campaigns that align with Fawwnity’s brand values, leveraging partnerships with relevant influencers and affiliate programs to expand reach.- Identify and establish strategic brand collaborations and partnerships to enhance customer acquisition and increase brand visibility.- Monitor the effectiveness of partnerships and influencer campaigns, tracking metrics such as engagement, reach, and conversions.

6.Conversion Rate Optimization (CRO):

- Lead CRO efforts to improve on-site performance, enhance user experience, and increase conversion rates across key touchpoints, such as the website and landing pages.- Conduct A/B testing on product pages, checkout flows, and user interfaces to identify opportunities for improving conversion metrics.- Implement iterative changes based on data insights to refine the user journey and optimize for both first-time and repeat purchases.

7.Retention & Lifecycle Marketing:

- Develop and execute comprehensive email marketing, SMS, and push notification strategies aimed at improving customer retention and maximizing lifetime value.- Use customer data to segment audiences, delivering personalized and timely campaigns to boost engagement and reduce churn.- Design loyalty programs, referral initiatives, and retention campaigns that keep customers coming back.

8.Data Analytics & Performance Reporting:

- Continuously monitor key performance indicators (KPIs) across all growth channels, using data insights to refine strategies and drive performance improvements.- Provide detailed growth reports and analysis to the executive team, offering actionable insights and recommendations based on data trends.- Utilize tools like Google Analytics, Facebook Ads Manager, and SEO platforms (SEMrush, Ahrefs, etc.) to optimize campaigns and measure success.

9.Leadership & Cross-Functional Collaboration:

- Lead, mentor, and grow a team of performance marketers, SEO specialists, and growth strategists, fostering a collaborative and innovative work environment.- Work closely with cross-functional teams including product development, customer service, and operations to ensure a cohesive approach to growth.- Manage external agencies and vendors for specialized services, ensuring alignment with Fawwnity’s growth objectives.

What We Offer:

- Alternate Saturdays off to ensure work-life balance.- 1 Privilege Leave and 1 Menstrual/Sick Leave per month to support flexibility and well-being.- Opportunities for rapid career growth in a fast-paced, innovative D2C brand.- The chance to shape and execute high-impact growth strategies that will drive the future success of the brand.

Only Apply If:

- You have a proven track record in scaling D2C skincare brands through paid advertising, SEO, and creative growth strategies.- You thrive in a fast-paced, growth-driven environment and have a hustle mindset.- You’re highly analytical, data-driven, and capable of taking full ownership of growth channels.- You possess a deep understanding of D2C growth mechanics and are excited to lead impactful campaigns

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