Search Engine Marketing Specialist

4 weeks ago

Mumbai, India LS Digital Group Full time
Location: Mumbai/Gurugram

Role and Responsibilities:Manage, review, and perform daily account responsibilities associated with Google Ads, Meta Ads, Bing and other search platforms for a variety of clientsMaintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metricsProvide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goalsProvide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiativesProvide oversight, manage, and can generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiativesCommunication to team and management on project development, timelines, and resultsProvide oversight and work closely with the other team members to meet client goals

Required Skills:Strong analytical and reporting skillsExperience of managing multiple PPC campaigns simultaneouslyGood working knowledge of MS-Office, particularly Excel and PowerPointGoogle AdWords CertificationTeam Management Skills

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