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Senior Guest Engagement Analyst

2 months ago


bangalore, India Target Full time
About us:
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn’t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.
Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role with Target Loyalty means a big opportunity to create new Target guests and drive profitable growth. Here, you’ll deliver the insights and analytics that measure our performance and improve our marketing and media decisions. You’ll lead the discovery, interpretation and communication of meaningful data patterns that inform innovation for greater guest loyalty. Your work will help guide the holistic Target experience for our guests while providing our business partners with facts distilled into insights and implications that they can quickly and easily act on. You’ll dream big to ideate the new tools and methodologies that effectively answer Marketing and Media Strategy’s most critical questions. And you’ll provide leadership when it comes to guest data governance, policies and enhancements.
As a Sr. Analyst Guest Engagement for the Loyalty team, you will contribute in delivering upon the Circle Guest Engagement strategies. You will work closely with multiple stakeholders to plan and activate seamless Circle engagement rewards and experiences plans.
In this role you will collaborate with both external & internal to Target stakeholders. Navigation would be key as including but not limited to following teams have to be aligned for most activations: Marketing, measurement, Finance, Legal, PPCOE, Data Sciences, Merchant, Roundel, Finance, Product and other Partner teams.
Ensure all rewards are meeting both guest expectations and business objectives. As you work towards delivering & lifting “Value proposition of Circle Program”.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
Aid Decision making for leadership - Help evaluate partnerships involves research and benchmarking.
Navigate through multiple stakeholders/dept/teams to onboard Partners.
Define the terms of engagement – by ensuring it’s in service of Program Ambition and deliver upon those with guest at the center.
Design campaigns to drive awareness, comprehension, and utilization of loyalty at Target.
Build A/B tests for guest learnings to ensure the opportunities and optimization of current financial and marketing plans.
Monitor results and communicate to stakeholders on necessary actions to achieve goals.
Create/Adjust processes to ensure adherence to scalable and repeatable best practices to support product and business.
Represent and drive loyalty integration within key company strategies, including major seasonal events, and strategic initiatives
Lead projects that span multiple teams within marketing, Finance, Legal, operations, PPCOE, Merchants, Product, Digital, Stores, & Data Sciences +more
To achieve these outcomes, your role will need to engage in the following activities:
Lead with the guest
Creating compelling guest and business cases to support the engagement strategy in fulfillment of Target Circle Strategy
Maintain daily interaction with key stakeholder to ensure success of Target Circle
Build strong, trusted relationships through regular collaboration with both External and Internal Partner teams. (PPCOE Strategy, Marketing Loyalty, Finance, and Merchandising DMMs, Stores, Digital Partners technology teams, including product owners, engineers, and data sciences analytics teams)
Report and develop weekly action plans on KPI results and on drivers of variance
Analyze root cause using both internal and external reporting tools and drive strategy adjustments as required
Deliver guest and financial metrics in support of Target Circle
About You
Bachelor’s degree or equivalent relevant work experience
MBA in Marketing would be desirable.
5+ years related work experience (strategic partnerships experience would be a plus)
Strong financial acumen for both retail and cost accounting metrics
Ability to manipulate large data sets in Excel, SSAS financial data manipulation. Know-how of basic forecasting techniques.
A master collaborator who can inspire trust and confidence with a range of partners
Management of financial performance
Demonstrated leadership and decision-making skills
Strong written and oral communication skills
Excellent analytical and problem-solving skills
Self-Starter, ability to work independently, strong initiative
Strong planning and organizational skills
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