Brand Manager

4 weeks ago

bangalore, India Melento Full time

Job Title: Brand Manager Location: Malleshwaram, Bangalore (Work from Office only) Exp: 6+ yrs Company Profile Melento is a workflow automation and documentation product aimed at assisting businesses in digitizing and automating their documentation processes. We call it paperless Nirvana Melento’s products constitute an end-to-end documentation system designed to digitize and streamline paper-based processes. Our product catalogue currently includes ● A Video KYC onboarding solution leveraged with ML and AI techniques. ● A digital stamping & franking product for real-time online stamp duty payment. ● An eSign workflow solution offering both Aadhaar eSign & digital signatures. ● An eMandate product to automate recurring payments through eNACH which also supports Aadhaar eSign-based mandates. ● A Smart contract lifecycle management via automated document creation, Online negotiation, paper-free execution & centralized storage  About the Role We are seeking a Brand Manager with 6+ years of experience in B2B marketing (or from an agency handling B2B clients) to lead Melento’s brand-building efforts. This role goes beyond traditional marketing—it involves managing industry relations, PR, events, and thought leadership initiatives to position Melento as a category leader. Job Responsibilities: Brand Strategy & Marketing Develop and execute Melento’s brand strategy, including positioning, messaging, and visual identity. Create and implement integrated brand marketing campaigns across digital, social, paid media, offline, and print channels. Lead a team of designers and Collaborate with cross-functional teams to maintain brand consistency across all touchpoints. Analyze market trends, competitor positioning, and customer insights to identify growth opportunities. Measure and report the performance of all brand campaigns, optimizing based on ROI and KPIs. Industry Relations & PR Build and maintain relationships with key industry stakeholders, media agency and influencers to enhance brand credibility. Develop a PR and media relations strategy, securing coverage in top-tier industry publications. Event Management & Partnerships Plan and execute industry events, webinars, and panel discussions to showcase Melento’s expertise. Identify and participate in high-impact industry conferences and networking events to strengthen brand presence. Develop partnerships with industry associations and thought leaders to expand brand reach. Skills & Requirements:    6+ years of experience in B2B marketing or agency experience managing B2B clients. Proven ability to develop and execute brand strategies that drive business growth. Strong expertise in industry relations, PR, event management, and content-driven brand positioning. Experience in managing media relations, securing PR coverage, and building relationships with industry influencers. Excellent communication, storytelling, and leadership skills. Strong analytical and strategic thinking abilities. Proficiency in digital marketing, content marketing, and brand performance analytics. Experience in SaaS, fintech, enterprise tech, or digital transformation domains is a plus.

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