Lead - Marketing Measurement and Analytics (MMA)

1 month ago


bangalore, India Fidelity Investments Full time

The Purpose of This Role

This position is part of the Customer Knowledge and Strategic Insights (CKSI) team. The MMA team provides data-driven analytics to the retail marketing organisation across owned and paid media channels. As a member of the team, the associate will have an opportunity to build self-service reports and deliver quality insights for paid and owned channel, through strong data analytics.
 

The Value You Deliver

As a member of this team, you will work on developing and maintaining self-service scalable reporting capabilities to assist marketing organisations in measuring several KPIs more quickly.

You will interact with business stakeholders from across the marketing organization to give analytical insights that will aid in the creation and optimization of the media strategy.

You will collaborate with stakeholders to create learning agendas and measurement strategies for assessing the efficiency and effectiveness of marketing campaigns.

You will provide actionable insights on business issues by conducting exploratory analysis, integrating customer, digital and onsite and offsite marketing data.

The Skills and Expertise we are looking for

Technical / Behavioral

Bachelor’s/Master’s degree with 3-6+ years of experience in areas like reporting and analytics, consulting, marketing measurement and analytics, digital analytics, product/consumer analytics.

Proficient in SQL(Snowflake), data visualization tools (Tableau)

Experience in creating visualization using tools like Tableau to convey insights with powerful data story.

Excellent communication and presentation skills. You can influence stakeholders and collaboratively work across Fidelity to deliver business outcomes and seek out the expertise of colleagues to advise on your approach.

Consistent behavioural skills in terms of time management, prioritization, and delivery focused.

Good to have exposure of digital analytics tools (Adobe, Google) and concepts such as attribution, A/B testing.

Company Overview

At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. Fidelity India has been the Global Inhouse Center of Fidelity Investments since with offices in Bangalore and Chennai. For information about working at Fidelity, visit .

Fidelity Investments is an equal opportunity employer.

Fidelity Investments is an equal opportunity employer.

Location : Bangalore

Shift timings: 11 AM – 8 PM

Certifications:



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