▷ [3 Days Left] Digital Marketing Executive

6 days ago


Chennai, India Medisiddh Pharma Full time
Company Description

Medisiddh Pharma, a leader in evidence-based Alternative Medicine in India, has been providing safe, natural Siddha and Ayurvedha based proprietary medicines for the past 25 years. The product range includes therapeutic areas such as anti-infective, anti-inflammatory, anti-diabetic, cardio-vascular, dermatology, respiratory, and women's health. Medisiddh Pharma is known for its simplicity, safety, and efficacy, and is rapidly diversifying across Western markets.

Role Description

This is a full-time on-site role for a Digital Marketing Executive located in Chennai at Medisiddh Pharma. The Digital Marketing Executive will be responsible for marketing communications, social media marketing, web content writing, amazon seller account management, SEO, E-commerce, woo commerce, canva and web analytics to enhance the online presence and engagement strategies.

Core Digital Marketing Skills:

- SEO: Keyword research, on-page and off-page optimization, technical SEO- SEM: Google Ads, Bing Ads, and other paid advertising platforms- Social Media Marketing: Creating and managing social media campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.- Content Marketing: Developing high-quality content, such as blog posts, articles, and social media content- Email Marketing: Creating and sending effective email campaigns- Analytics: Using tools like Google Analytics to track website traffic, user behavior, and campaign performance

E-commerce Specific Skills:

- E-commerce Platform Management: Proficiency in platforms like WooCommerce, Magento, Shopify, etc.- Product Listing Optimization: Creating compelling product listings with optimized titles, descriptions, and images- Inventory Management: Managing product inventory levels and stock replenishment- Order Fulfillment: Processing orders, handling shipping and returns- Payment Gateway Integration: Setting up and managing payment gateways like PayPal, Stripe, etc.- Shipping Integration: Integrating with shipping carriers to streamline the shipping process

Amazon Specific Skills:

- Amazon Seller Central: Managing Amazon seller accounts, listing products, and handling customer inquiries- Amazon Advertising: Creating and managing Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display- Amazon SEO: Optimizing product listings for Amazon search results- Amazon FBA: Understanding and utilizing Fulfillment by Amazon (FBA) to streamline operations

Additional Desirable Skills:

- Design Skills: Canva or other design tools for creating social media graphics, email templates, and other visual content- Copywriting: Writing clear, concise, and persuasive copy for product descriptions, ad copy, and blog posts- Project Management: Managing multiple projects and deadlines effectively- Data Analysis: Analyzing data to identify trends, opportunities, and areas for improvement

Qualifications

- Marketing and Communication skills- Social Media Marketing expertise- Web Content Writing proficiency- Understanding of Web Analytics- Experience in pharmaceutical or healthcare industry is an advantage- Bachelor's degree

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