Digital Marketing Executive

2 weeks ago


Chennai, Tamil Nadu, India Workafella Full time
About Workafella

We are a vibrant ecosystem that inspires seamless productivity and quality thinking. Our high-energy workspaces are designed to foster creativity, collaboration, and innovation.

Our company is headquartered in Mumbai, Chennai, Hyderabad, and Bangalore, where we host exciting events and meaningful interactions that add value to our business.

For more information, please visit our website at https://workafella.com/.

Job Summary

The Digital Marketing Manager will be responsible for planning, executing, and optimizing online advertising campaigns across various digital platforms.

This role requires a strong analytical mind, creative problem-solving skills, and a deep understanding of digital marketing strategies.

  • We are seeking an experienced professional with a proven track record in digital advertising.
  • The ideal candidate will have a bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn is essential.
Key Responsibilities
  1. Develop and Implement Comprehensive Digital Strategies: Design and execute multi-channel digital campaigns that drive engagement and conversions.
  2. Target Audience Identification and Customer Personas: Identify target audiences and create detailed customer personas to inform campaign development.
  3. Campaign Objectives and KPIs: Set clear objectives and key performance indicators (KPIs) for each campaign to measure success.
  4. Day-to-Day Campaign Execution: Manage the day-to-day execution of digital ad campaigns on multiple platforms.
  5. Ad Copywriting and Visual Creation: Write compelling ad copy and collaborate with designers to create engaging visuals.
  6. Campaign Performance Monitoring and Optimization: Monitor and analyze campaign performance data to identify trends and insights, and optimize campaigns accordingly.
  7. A/B Testing and Budget Allocation: Conduct A/B testing to improve ad effectiveness and allocate budgets across multiple campaigns and platforms.
Salary Information

The estimated salary range for this position is ₹1,200,000 - ₹1,800,000 per annum, based on industry standards and location.



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