Marketing Automation

2 weeks ago


Delhi, India Puretech Digital Full time

Designation: Marketing AutomationExperience required : 2-4 yearsKey Responsibilities:Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies and set up automated journey-based campaigns to plug funnel drop-offs.Dive deep into customer data to gain a better understanding of user behavior and generate insights for Onboarding, Activation, Acceleration, Retention, and Resurrection campaigns, thereby maintaining a constant retention rate across categories, healthy repeat, and revenue improvements.Have worked extensively on tools like CleverTap, MoEngage, Webengage, etc., and drove conversion numbers.Craft the product communication strategy and own it.Work within the performance marketing team and coordinate with the Product and content teams to deliver customer engagement and retention campaign recommendations.Creating weekly and monthly marketing plans and budgets for our different channels.Contribute to customer life cycle management and building marketing capability and spending to track and measure effectiveness.Ensure timely and flawless execution of all CRM campaigns through different channels – SMS, Email, Push Notifications, In-app marketing, etc.To use third-party tools available for managing messaging for automation and superior quality messagesStrategizing & executing to improve Key Retention Metrics i.E. Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.Build retention marketing campaigns based on customer segmentation.Conducting Surveys & Research to understand Repeat Customer Behaviour & Habits betterAnalyze and track performance - activation, engagement, retention, and churn data analyzing experience is required.



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