
Digital Marketing Specialist
7 days ago
We are looking for a result-driven Digital Marketing Executive with 2–4 years of experience in the PCD Pharma sector. The candidate must have hands-on experience in running paid ad campaigns on Facebook, Instagram, LinkedIn, and Twitter with a strong focus on lead generation.
Key Responsibilities:
- Plan, create, and execute paid ad campaigns on Facebook, Instagram, LinkedIn, and Twitter tailored for PCD Pharma audience engagement and lead conversion.
- Generate high-quality pharma leads from targeted geographies and market segments.
- Monitor, analyze, and report on campaign performance; optimize based on insights and KPIs (CPL, CTR, Conversion Rate, etc.).
- Coordinate with the sales and business development teams to ensure lead quality and follow-up.
- Research market trends and competitor activities to identify growth opportunities.
- Manage ad budgets and ensure ROI-focused execution.
- Create campaign briefs, suggest content angles, and collaborate with designers and content writers.
- Stay updated with latest ad policies, platform updates, and industry-specific regulations.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 2–3 years of relevant experience in digital marketing for PCD Pharma / third-party pharma.
- Strong knowledge of Meta Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and lead tracking tools.
- Proven track record of generating leads through digital ads in the pharmaceutical domain.
- Basic knowledge of graphic tools like Canva or Adobe Creative Suite is a plus.
- Excellent communication and analytical skills.
- Ability to work independently and in coordination with cross-functional teams.
Send your updated resume to or contact us at
Job Type: Full-time
Pay: ₹20, ₹40,000.00 per month
Work Location: In person
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