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Digital Marketing Manager

4 months ago

gurgaon, India Gallant Sports India Full time
Position : Digital Marketer
Company: Gallant Sports & Infra Pvt Ltd
Location : Sector 49, Gurugram (Onsite role)
Working Days: 6 Days (Monday - Saturday)
Employment Type : Full-time
About Gallant Sports & Infra Pvt Ltd:
Gallant Sports & Infra Pvt Ltd is a leading company in the sports infrastructure industry, committed to providing top-notch sports facilities and solutions. We specialize in the construction and maintenance of sports complexes, stadiums, and other related infrastructure. We are looking for a dynamic Digital Marketer to join our team and drive our online presence and digital marketing efforts to new heights.
Key Responsibilities:
Digital Strategy and Planning:
Develop comprehensive digital marketing strategies aligned with business goals.
Plan and execute multi-channel campaigns to drive brand awareness, engagement, and conversions.
Content Marketing:
Create, curate, and manage engaging content for the website, blog, social media, and email marketing.
Collaborate with the design team to produce high-quality multimedia content including videos, infographics, and images.
Develop content calendars and ensure timely delivery of content.
Search Engine Optimization (SEO):
Conduct keyword research and implement on-page and off-page SEO strategies.
Optimize website architecture, content, and link-building strategies to improve organic search rankings.
Monitor and report on SEO performance using tools like Google Analytics, SEMrush, and Moz.
Search Engine Marketing (SEM):
Manage and optimize paid search campaigns on platforms like Google AdWords and Bing Ads.
Conduct A/B testing and analyze ad performance to maximize ROI.
Develop and manage retargeting campaigns to recapture potential leads.
Social Media Marketing:
Develop and implement social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Create and schedule posts, engage with followers, and manage social media communities.
Analyze social media metrics and optimize strategies to increase engagement and followers.
Email Marketing:
Design and execute email marketing campaigns for lead nurturing, customer retention, and promotional purposes.
Segment email lists based on user behavior and preferences.
Track and analyze email campaign performance and optimize for better results.
Content Management and Website Optimization:
Manage the company’s website using content management systems.
Ensure website is user-friendly, responsive, and optimized for conversions.
Implement website analytics and heatmaps to understand user behavior and improve UX/UI.
Analytics and Reporting:
Use tools like Google Analytics, Google Data Studio, and other analytics platforms to track digital marketing performance.
Prepare and present regular reports on campaign performance, user behavior, and ROI.
Provide actionable insights and recommendations to improve digital marketing efforts.
Influencer and Affiliate Marketing:
Identify and collaborate with influencers to expand brand reach.
Develop and manage affiliate marketing programs to drive traffic and sales.
Online Reputation Management:
Monitor and manage the company’s online reputation across review sites, forums, and social media.
Respond to customer reviews and feedback in a timely and professional manner.
Marketing Automation:
Implement and manage marketing automation tools like HubSpot, Marketo, or Mailchimp.
Develop workflows and automated campaigns to streamline marketing efforts and improve efficiency.
Collaboration and Teamwork:
Work closely with the sales, product, and customer service teams to align marketing strategies with business objectives.
Coordinate with external agencies and vendors as needed.
Qualifications:
Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
3-5 years of experience in digital marketing or a related role.
Proficiency in digital marketing tools and platforms, including Google Analytics, Google AdWords, SEO tools, social media management tools, and email marketing software.
Strong understanding of current digital marketing trends and best practices.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team in a fast-paced environment.
Experience in the sports infrastructure or related industry.