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Digital Marketing Manager

2 months ago

Gurgaon, India Netleaf Software Full time
Position Overview - The Digital Marketing Manager will be responsible for developing, implementing, and managing digital marketing strategies that align with our real estate business goals. This role requires a deep understanding of digital marketing techniques and platforms, as well as experience in the real estate market to effectively engage our target audience and drive growth.
Key Responsibilities
Strategy Development: Create and execute comprehensive digital marketing strategies tailored to the real estate market, including SEO, SEM, social media, email marketing, and content marketing.
Campaign Management: Plan, implement, and optimize digital advertising campaigns across various platforms (Google Ads, social media ads, etc.) to drive traffic, generate leads, and increase brand awareness.
Content Creation: Develop engaging and relevant content for the real estate sector, including blog posts, property listings, social media updates, and email newsletters.
Analytics and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and CRM systems. Use data to make informed decisions and optimize strategies.
Market Research: Conduct research to stay up-to-date with industry trends, competitor activities, and consumer behavior in the real estate market.
Collaboration: Work closely with the sales and real estate teams to ensure marketing efforts align with business objectives and support lead generation and client acquisition.
Brand Management: Maintain and enhance the company's online presence, ensuring consistency in branding and messaging across all digital channels.
Budget Management: Manage the digital marketing budget effectively, ensuring optimal allocation of resources to achieve desired results.
Qualifications:
• Experience: Minimum of (4) years of digital marketing experience.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Relevant certifications (e.g., Google Analytics, Google Ads) are a plus.
• Skills:
• Proven experience in developing and managing digital marketing campaigns.
• Strong understanding of SEO, SEM, PPC, social media, and content marketing.
• Experience with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, email marketing software).
• Proficiency in web analytics tools (e.g., Google Analytics, SEMrush).
• Excellent written and verbal communication skills.
• Strong analytical skills and data-driven approach to decision-making.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
What We Offer:
Competitive salary and performance-based bonuses.
Health, dental, and vision insurance.
Retirement savings plan.
Opportunities for professional development and career growth.
A supportive and dynamic work environment.