Digital marketing specialist
4 weeks ago
About the Company Vision: BIK helps e-commerce companies in India unlock more revenue. We work with leading players like Livspace, Fireboltt, Tata Brands, and Forum Mall. With our products BIK and Manifest.ai, our goal is to become the global leader in marketing automation. Scale: We already process 1 B+ events annually, growing rapidly month over month. Fuel: Backed by Sequoia Capital and Y Combinator, with strong monetization from early days and healthy revenue growth. People: A culture of high challenge, high reward—designed for those who want to solve big problems and grow fast. Job Summary As a Digital Marketing Specialist , you will be directly responsible for executing, monitoring, and optimising campaigns across Linked In, Google, Meta, and other platforms. You’ll work closely with the Marketing Manager to implement strategies, run experiments, and generate insights that contribute to pipeline growth and customer acquisition. Key Responsibilities 1. Campaign Execution Launch and manage paid campaigns across Linked In, Google Ads, Meta, and other digital platforms. Set up targeting, bidding strategies, and tracking for campaigns. 2. Optimization & Reporting Monitor performance daily, adjusting campaigns to maximize ROI and reduce CPL. Generate reports on key metrics (CTR, CPC, CPL, CAC, conversions). Conduct keyword research, competitor benchmarking, and audience testing. 3. Testing & Creative Input Support A/B testing of ad creatives, messaging, and landing pages. Provide performance insights to the design/content team for improving creatives. 4. Collaboration Work with Growth and Sales to align campaign execution with business objectives. Maintain campaign documentation and share learnings for scale-up. 5. Results Generate meetings for our sales team across geographies like India, US, Australia. Qualifications 3+ years of hands-on experience in performance/digital marketing. Proven ability to run Linked In Ads and Google Ads campaigns (Search, Display, Retargeting). Familiarity with campaign metrics: CTR, CPC, CPL, CAC. Comfortable working with spreadsheets and dashboards for campaign tracking. Indepth expertise on Google analytics. Perks Work From Home Policy Comprehensive Medical Insurance Quarterly Offsite Team Outings Well-Stocked Snacks Pantry Exclusive Wellness Discounts Free dog therapy (yes we are pet friendly workplace)
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Digital Marketing Specialist
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Digital Marketing Specialist
2 weeks ago
bangalore, India Peppyminds Full timeCompany Description At Peppyminds, we’re innovators, problem solvers, and visionaries in the tech industry. Established with a passion for harnessing technology’s power, we strive to redefine possibilities in the digital landscape. We are a dedicated team of digital wizards aiming to make online dreams a reality for businesses of all sizes. Our services...
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